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strategy

Channel Strategy

A channel strategy refers to the plan an organization uses to reach…

Disruption Strategy

A distribution strategy outlines how a company plans to make its products…

Change Strategy

Change strategy is the process of planning and implementing change within an…

Grand Strategy

A grand strategy is a comprehensive and long-term plan of action that…

Brand Strategy

Brand strategy is the plan that a company has for building and…

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Product Durability Jonathan Poland

Product Durability

A durable product, often referred to as a durable good, is a product that does not quickly wear out or,…

Design Innovation Jonathan Poland

Design Innovation

Design innovation refers to the development of designs that represent a significant advancement. This can encompass innovation in fields that…

Quality Requirements Jonathan Poland

Quality Requirements

Quality requirements refer to the specific standards that a product, service, process, or environment must meet in order to be…

Bliss Point Jonathan Poland

Bliss Point

The concept of a “bliss point” refers to the amount of consumption of a particular good or service that maximizes…

Business Efficiency Jonathan Poland

Business Efficiency

Business efficiency refers to the effectiveness with which a company or organization converts inputs, such as capital, labor, and materials,…

What is Greenwashing? Jonathan Poland

What is Greenwashing?

Greenwashing refers to the act of making false or misleading claims about the environmental benefits of a product or company…

Servant Leadership Jonathan Poland

Servant Leadership

Servant leadership is a leadership style in which the leader puts the needs of the team or organization above their…

Market Value Jonathan Poland

Market Value

The value of an asset or good in a competitive market, where buyers and sellers can freely participate, is known…

Risk Impact Jonathan Poland

Risk Impact

Risk impact refers to the potential consequences or losses that an organization or individual may incur as a result of…

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Modular Products Jonathan Poland

Modular Products

Modular products are products that are made up of standardized, interchangeable parts or modules that can be easily assembled and…

Premiumization Jonathan Poland

Premiumization

Premiumization is the strategy of offering higher-quality products or services that consumers perceive as having greater value. This is in…

Lobbying Jonathan Poland

Lobbying

Vertical integration is when a single company owns multiple levels or all of its supply chain.

Operational Risk Jonathan Poland

Operational Risk

Operations risk is the risk of financial loss or other negative consequences that may arise from the operation of a…

Sustainable Design Jonathan Poland

Sustainable Design

Designing for sustainability involves creating products, services, and processes that minimize environmental impact and enhance quality of life for the…

Military Contracts 150 150 Jonathan Poland

Military Contracts

Military spending contracts are agreements between a government or its defense department and private companies or suppliers for the provision…

Sales Skills Jonathan Poland

Sales Skills

Sales skills are the abilities, knowledge, and personal characteristics that enable an individual to succeed in a sales role. These…

Real Estate Investing Jonathan Poland

Real Estate Investing

Real estate investing refers to the process of buying, owning, managing, and selling real estate properties for the purpose of…

Design Thinking Jonathan Poland

Design Thinking

Design thinking is a process that uses design principles and techniques to solve complex problems, create new ideas, and develop…