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Situational Awareness Jonathan Poland

Situational Awareness

Situational awareness (SA) is the ability to understand and effectively respond to…

Sales Planning Jonathan Poland

Sales Planning

Sales planning is the process of setting revenue and unit targets for…

Exit Strategy Jonathan Poland

Exit Strategy

An exit strategy is a plan for how to end a business…

Switching Barriers Jonathan Poland

Switching Barriers

Switching barriers are factors that make it difficult or inconvenient for customers…

Technology Ethics Jonathan Poland

Technology Ethics

Technology ethics refers to the principles that guide the development, use, and…

Legal Risk Jonathan Poland

Legal Risk

Legal risk is the risk of financial loss or other negative consequences…

Bliss Point Jonathan Poland

Bliss Point

The concept of a “bliss point” refers to the amount of consumption…

Inherent Risk Jonathan Poland

Inherent Risk

Inherent risk is a term used in the field of auditing to…

Marketing Experimentation Jonathan Poland

Marketing Experimentation

Marketing experimentation involves making changes to various aspects of a company’s marketing…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Performance Objectives Jonathan Poland

Performance Objectives

Performance objectives are goals that individuals set for themselves on a regular…

Customer Persona Jonathan Poland

Customer Persona

A customer persona is a fictional character that represents a specific type…

Research Skills Jonathan Poland

Research Skills

Research skills are abilities that enable individuals to effectively investigate, analyze, and…

Narrative 101 Jonathan Poland

Narrative 101

Sales and marketing are the lifeblood of business and should be integrated into one function to drive business and brand narrative.

Knowledge Transfer Jonathan Poland

Knowledge Transfer

Knowledge transfer is the process of transferring knowledge, skills, and information from…

Rebranding Jonathan Poland

Rebranding

Rebranding is the process of making significant changes to a company’s brand…

Creative Ability Jonathan Poland

Creative Ability

Creative ability is the talent or aptitude for creating ideas or products…

Soft Launch Jonathan Poland

Soft Launch

A soft launch is a product launch that is limited in scope,…

What is a Market? Jonathan Poland

What is a Market?

A market is a place or platform where buyers and sellers come…