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Blame Tony Robbins

Blame Tony Robbins 150 150 JP

There were definitely self-help people before Tony; however, no one has done it as big or been as influential at scale. One of the biggest strategic ideas that has come down from on high is that fear is the greatest motivator. Fear. Drives. Change. Now that isn’t the only method he uses, but his overall guide is there are two forces driving human behavior: pain and pleasure. And that most people will do more to avoid pain (aka focus on fear) than to gain pleasure. I’m only tongue in cheek saying to blame him for this current environment of fear driven propaganda… I’m just saying that he has a large reach and has influenced a lot of people with this method.

Pooled Capital

Pooled Capital 150 150 JP

The reason individuals with such high degrees of wealth comes down to pooled capital. One person can control large amounts of resources based on structure and system. Whether it’s Wall Street or Big Tech or a small business in Tuscaloosa, the leaders all compete on the field of capital allocation. Not everyone has the same level of accumulated resources to allocate, but everyone is playing the same game.


Anxiety 150 150 JP

If you have anyone in your life (as I do) who experience high levels of anxiety (disorder) there are certain events that stick with you. The culmination of experiences over the last two decades has made my mind tougher than I could have ever imagined, especially since my father died. It’s also shown me the power of mindset and what you say to yourself is the most important thing. People close to me suffer with anxiety that I could never have imagined growing up and while it may be just an excuse not to deal with root causes and feelings, it doesn’t make the actual actions around it any less severe. Some people make you feel their anxiety without even realizing it.  They have things that they need to do to feel less anxious and then if you don’t do them also, it’s a big deal to them. Maybe you don’t have anyone in your life like that. I do. Of course, that’s not how they see it either, and that’s when the problem comes up. We’re managing.

Similar Goals, Opposite Outcomes

Similar Goals, Opposite Outcomes 150 150 JP

Looking objectively at the world without my hammer, I believe both socialism (and communism) and capitalism want the same end, to advance the greater good. The question is why has communism/socialism ended so badly everywhere it was tried and capitalism was an incredible success? And, don’t even get me started on the lack of historical perspective many people have when regurgitating the propaganda from either side. The fact is that more capitalism (e.g. individual freedom) gives the world a better more prosperous society where socialism (e.g. government control) produces horrible outcomes. Same goals, different outcomes. 

Covid + History

Covid + History 150 150 JP

We’re on the wrong side of history with this. The New York Times ran an article called The Covid Fable on October 8th. The first sentence was telling of the whole virus vaccine movement. “When we treat Covid as a simple morality play, we can end up making bad predictions.” This is the same thing I think about many of the fear mongering propaganda spewed across the world.

Americans seems to be especially susceptible to this crap. People that think we’re permanently messing up the planet are the same type of negative that want to push Covid fear down your throat. First off, we’re not killing the planet and we’re not killing each other because of climate change. That’s just not the truth from the data. Sorry if that doesn’t sit well with your cognitive bias. That’s just data. Life is getting better on earth for humans. The real threat is more likely to be the Taurid Meteor Stream earth passes through twice a year. Some future October or November is bound to have a significant impact on our entire civilization’s way of life.

But, let’s stay on topic…

Covid has taken a lot of lives around the world. There have been 239 million cases globally, 45 million here in the United States. Out of those cases, 4.87 million deaths globally with nearly 735,000 here at home, currently. We’re actually doing better here (statistically) than around the world; however, it seems like the world has moved on. And even if the rest of the world hasn’t, the dire predictions made over and over since the beginning were so completely horrifically wrong, that it’s time we all did move on.

Here’s a little fact of life.
You’re going to die.

In the case of Covid deaths, yes there are plenty of people dying at young ages, but the average age of people dying from the virus is higher than the average life expectancy. So… what gives here? Fear. People are fucking scared. I’m one of them. Not for me, for my son. I have the vaccine, which is not a vaccine at all it seems. He doesn’t. I understand why Kyrie Irving and Bradley Beal don’t want to take it. They have the privilege to make that decision even if it could be destructive to their livelihood. Most people are now required to take the vaccine or get tested, which if you know anything about government rules, they are not typically rolled back.

Everything the United States has done and continues to do is only pushing us further onto the wrong side of history.  It makes me sad. The Washington Post estimated that daily caseloads in the U.S. could reach 300,000 back in August, higher than ever before and we peaked at closer to 166,000. In The New York Times, an epidemiologist predicted that cases would rise in September because children were going back to school. Cases fell.

It’s time to come to our senses.


Time 150 150 JP

The strange interconnected phenomenon imposing its will on our life every day, as much or more so than gravity. You are going to die. That’s a biological fact like being born either male or female. You can identify as immortal, but… you get the idea. Time can be seen as an enemy or a friend, depending on how you think and accept life’s journey.

That said, I’m thinking about time right now in terms of what I’m trying to achieve in the next decade from a business perspective. Time is the enemy in some industries. You only have so much time to play professional sports, regardless of how much talent you have. You have much more time to be successful when investing.*

We all have to choose where to spend time, doing what, with who, etc. And that’s where I’m at today. Looking at these goals I have and what it’s going to take time wise is overwhelming unless I can break them down into super short term chunks and figuring out the numbers as I go. One thing is for sure, I don’t have enough time on my own and will need to hire people to help. That’s where I’m at.

*Contrary to what I used to think, you can make a lot of money in a short period of time when the conditions are right, even on a small amount of investment capital. I used to think, compounding money over time at higher than market rates was the best way to do it, but then the last 3 years extended the already bull market run and at some point I changed my mind. What I’ve realized is that by focusing on compounding, you could miss big opportunities.

Happiness, Skill, or Opportunity?

Happiness, Skill, or Opportunity? 150 150 JP

What to focus on? Do what makes you happy; or, do what you’re skilled at; or, work where the opportunities are… those are the biggest questions for young people and old people alike. At least, if I think about my own life, as I get older having worked with business leaders of all ages these are the three categories to think about when looking for work. Work… that old chestnut. That chore you do to acquire capital, money in 2021 terms.

On a side note, what do you think came before money and modern society? I doubt many people think about living standards today, but in the not so distant future, they sucked. Living standards were so fucking horrible just over 100 years ago and that it was the advent of our big oil generation that allowed for all the new shit we have to be ungrateful about, or worse, hold in contempt. Sorry for the language, it’s just annoying when people seemingly think the “capitalist” class is exploiting the working class.

Work, for most people in the civilized world is at will. Meaning, you can leave at anytime because you’re not beholden to the company. The reason capitalism works better than anything else is because every person is generally taking action that is in their own self interests, as human nature demands. Also, it’s hilarious to think that the capitalists (e.g. business owners) don’t also work hard, take on much greater risk, and in most circumstances, eat last. Lest we forget that both terms socialist and capitalist came from the same mad man, Karl Marx. Liberals just co-opted capitalism and turned it into a term for good, in most cases using Marx’s own logic to prove as such.

That said, work is a chore. Humans desire leisure. We’ve been fortunate (at least in the first world) to have capitalists fund ideas allowing us to capture more leisure and greater comforts than ever before in recorded history. Maybe between the time before ancient history was written and the end of dinosaurs there was some super advanced civilization that got off the planet never to be heard from again. Alas, in 2021 AD we are at the height of human civilization and despite all the fucking fear mongering, life is pretty damn good. It’s so good that we have the ability to choose to do what you love and do what makes you happy when that was not even in the conversation just a few decades ago.

So, what’s it going to be? Pursue happiness, follow your skills, or chase opportunities? If these all align, you get people like Michael Jordan or Jay-Z or Picasso or Steve Jobs. That’s the sweet spot; however, if these align most coaching kids little league, you’re probably going to need an income from your other skills. Remember, there are many things that can make you happy and usually the highest level skills are tied to things that you like or used to like; and there are usually opportunities somewhere in the middle.

Want a better life? Watch YouTube.

Want a better life? Watch YouTube. 150 150 JP

The old saying that you’ll never see the sunset traveling east is a strong metaphor to changing life. YouTube has hours upon hours of content that provide excellent strategies and tactics to build skills in any area of your life. I mean, the content is endless. Want to learn anything, YouTube. Want a better life, watch YouTube. Of course, the possibility of endless procrastination also exists. As in life, you have to make choices about what you focus on. At the same time, YouTube helps you out with its algorithm that pushes more and more stuff to the front around the areas/ideas/videos you’ve already been viewing.

This may be unnecessary if you already have an idea or list of things you want to learn. It’s not if you can start being curious in one positive area and let it lead you onward. At the end of the day, big tech may be “shadow banning” content creators or the market may just not want what they’re producing anymore. Maybe society is tired of all the garbage and division and want more puppies and cats, great. Rather the latter. Want to deal with the depression from focusing on all that trash? YouTube it and then take action. Many people know what to do and fail to do it. I’m one of them in certain areas of my life, so no judgement from me. This is a note to self.

The Kitchen Sink

The Kitchen Sink 150 150 JP

I think in haiku at times. Short lists, not necessarily poetic in nature, unless you think business and financial talk is sexy. The following is a long list of ideas and lists and more ideas and questions that have been the backbone of my thinking on Key Bridge. In the next year, I have a lot of work to do. I took some time off admittedly at the wrong time, but am happy with the direction everything is going now.

To build a global network of business leaders, privately owned residences, and CXO’s helping allocate capital to build better assets and tackle global challenges that advance the greater good. (ambiguous?)

Keep It Super Simple
One membership fee to join
Annual fees (maybe waived?)
Additional fees based on value added
Hire CXO’s to work with members
Build network of “Residences”

1. through Challenges
2. through Invitation
3. open to all…?

Advance capitalism
By challenge capitalists
To build better assets
Which drive progress

Ideal scenario?
1. Work off my phone or tablet
2. Work anywhere I can need want
3. Work (mostly) with people I want
4. Allow employees to do the same

Daily Work…
Reach out to business owners
Get their expertise on their industry
Organize the knowledge on KB site
Will they want to share? And why?
Share expertise and experiences.

Ultimate Vision?
1. Own a network of residences worldwide
2. Own a portfolio of market beating equities
3. Help business leaders build better assets
4. Advance capitalism. Support capitalists.

What are the deliverables…
* any benefit that is delivered by us or a third party
* any value added result delivered to the client
* any advice delivered by a third-party
* any product or service provided by a third party
* any capital resource (money, labor, etc.) provided by a third party
* any connection delivered by us to a third party

What we do?
* Curate Analysis, Resources, Connections
* Consult on unlimited business matters
* Find and facilitate opportunities, deal flow
* Help improve quality, value, impact
* Business is just investments and deliverables
* Create initiatives. Build + Manage projects
* Advise leaders, build businesses.
* Bridge gaps between challenge/achievement
* Consult at every level of business development
* Consult from the executive suite to front lines
* Use business analysis to build initiatives for members

What we believe?
1. business is the lifeblood of progress
2. capitalists are the driving force
3. building better assets = progress

Areas of Business
(where we help)

1. Strategy
2. Innovation
3. Operations
4. Organization
5. Technology
6. Narrative (Sales/Marketing)
7. Finance
8. Risk
9. Outliers

Business is…
1. Investments
2. Deliverables
3. Accounting (wa wa)

* Test, Adjust, Optimize
* Impact, Quality, Value
* Advisor, Agent, Advocate
* Allocate Capital (what we do)

Why us…
1. Action > Analysis
2. Test, Adjust, Optimize (anything)
3. Improve quality of investments
4. Improve value of deliverables
5. Improve impact in marketplace
6. Build better assets
7. Tackle global challenges
8. Advance the greater good
9. Business analysis = better advisory

How to win?
1. Master the fundamentals
2. Adjust to market changes
3. Allocate capital at scale
4. Improve quality, value, impact
5. Test, adjust, optimize everything possible

Test new strategic
ideas and plans

Adjust current strategies
for stronger efficacy

Optimize the strategies
that work best to scale

Improve the quality of
strategic investments

Improve the value of
strategic deliverables

Improve strategic impact
in the marketplace

How we win?
1. Having members that want to and can win (above)
2. Bridge the gaps for accelerated results
3. Allocating member fees to new ideas for progress.
4. DADA: Decision, Action, Data, Analysis (repeat)
5. Partnering with local businesses to protect and grow

What do “others” give their members?
curated programming and content
broker interactions, p2p
library of content, archives
mostly fluff built on content
content is mostly fluff as well
some is probably actionable insights
some do shit like projects, placements
meetings are for networking (?)
insights are for actions or influence
projects for initiatives (likely money and influence)
most say they’re impartial… (hmmm)
some (CoreClub) have a physical location
some give experiences: food, travel, events
some are concierges for life management
building relationships with members seems priority
business growth via relationships and information

Quality, Value, Impact
Test, Adjust, Optimize
Analysis, Resources, Connections
8 areas of business
Unlimited topics

Front end, business development resource
Slowly but surely build out and get attention
Make it something people want to work on
No hype. No ads. No commissions. No upsells.
All resource, membership is never mentioned on site…
Build a platform that can be used to sell whatever we want!
Business is the lifeblood of progress. We…
We bridge the gaps… we find and facilitate
Why? Learn, Share, Profit, Progress
Why? Advance capitalism… the greater good.
What? Network of business leaders
What? Better assets = better world
Improve Quality, Value, Impact across key value drivers.
Test, Adjust, Optimize for VAR.
VAR = Value Added Results
Triple A: Advisor, Agent, Advocate
Action > Conversation

How to be different?
Allocate capital better (TAO)
Improve existing orgs (QVI)
Austrian economics
Local > Global … local communities, globally.
Advancing capitalistic ideals
Supporting capitalist endeavors
Curating the world’s knowledge to build better assets
Value Added Results
Tap into expert networks for work with our members
We turn thought leadership into results with members
Smaller network, larger value per member
Employees are CXO’s not directors or consultants
We do not have Chapters, we have Residences
We operate as one membership, not local franchises
We do not hold meetings or events gratuitously

Very few businesses grow from $1 million to $10+ million in sales, regardless of what they offer. That’s why those companies get most of the money. That’s why people have to / should / must invest in other assets that create steady interest.

All leaders play on the field of capital allocation, that’s where the competition is and include people, info, resources, cash, etc. Success is built by mastering the fundamentals, allocating capital at scale, and adjusting to market changes. Leaders can do this by extracting maximum value from their decisions.

We Can…
We can advise leaders.
We can build businesses.
We can build a marketplace.
We can build a platform.
We can allocate capital.
We can work with businesses
We can work with individuals.
We can advance capitalism.
We can support capitalists.

Allocation Service (if)
You have an idea, problem, etc.
You have a dollar amount budgeted
You hire us to allocate that capital for a fee
You send us the capital OR earmark it
We take that allocation, use it to get a result
Whatever that result is… business related.

Membership Service (if)
You pay the annual fee to be able to put us to work
We take the annual fee and fund certain areas of research
We issue challenges to improve quality, value, impact
We create initiatives that pool member resources
We allocate member capital to their own specific targets
Support members across business endeavors and lifecycles

Directory Services
Annual fee
Unique page
Promote Product / Service / Bio
We build and maintain
Highly curated
Use to tell a story
Apply to list
Provide some additional benefits
First in line for membership??

Longer list of thoughts on community?
Bridge the gaps
Between challenge and achievement
Between trust and transaction
Build better assets
Tackle global issues
Zero equity partner
Unbiased advice
Dedicated resources
Advice on unlimited matters
Resources for any endeavor
Connections to people and deals
Challenges to improve quality, value, impact
Initiatives pooled capital, specific goals
Business development
Carefully selected resources
Zero ads, zero upselling
Insights and ideas, curated
For business leaders
Original thinking, trusted expertise
Whatever it takes
Chief Experience Officers
Blank slate for… (profit and progress)
Results based expertise, deliverables
Source and procure deliverables
Small, medium, large endeavors
Finding and facilitating (fill in the blank)
Deal flow, personal interactions, new opps
Customized to member specific situations
Fully customized deliverables
Pooled capital resources
Improve quality of investments
Improve value of deliverables
Improve impact in the market
Work on key global issues
Test, adjust, and optimize ideas to scale
Achieve better outcomes
Adhere to a core set of principles
Curated deliverables
No fees to promote partners
No ads or sponsors
No affiliate commissions
Goal: global network
Business is the lifeblood of progress
Endless cycle of investments and deliverables
Master the fundamentals
Re-allocate capital at scale
Adjust to market changes
Capital risk and renewal
Zero Equity Partner
Chief Experience Officer
Profit and Progress
Build better assets
Tackle global challenges
weekly email report to all members
weekly email specific to each member
1-3 requests per quarter (no rollovers)
must accept challenges issued to you
we may reject any request we want
extra fees may apply on deliverables
3rd party products/services at cost
dedicated advice, resource, connections

Chief Experience Officers = allocating capital, finding and facilitating opportunities, and act as general point of contact for member requests. There are always gaps in every organization. We help bridge them.

Capital Allocation
Capital allocation = curated advice, resources, connections placed toward and an end goal… tested, adjusted, optimized for best results possible.

Are we pooling capital? Are we providing a service? Are we providing an experience? What’s the simplest of all? An open space. A blank slate. A marketplace? A platform? Consulting?

Revenue Stability
Revenue Growth
Profit Growth
Margin Expansion
Book Value Growth
CapEx Control
Talent Development
Brand Development
Website Utilization
Social Engagement
Customer Service
Logistics and Distribution
Quality Control
Benefits Planning
Executive Wealth Planning
Supply Chain Management
Financial Reporting
Capital Introductions
Systems (Policies, Procedures, Process)
Accounting Systems
Cost Control
Legal Compliance
Risk Management
Relationship Management (i.e. Community)
Core Vision and Direction
Startup Support
Organizational Transformation

Questions Vol. 1

Questions Vol. 1 150 150 JP

There’s no reason to endlessly ask yourself these questions every day or week or month or even quarter; however, it’s crucial to do an audit on your business every year at least and check your financial performance against some benchmark. That means picking some metric (or many) to judge how well you’ve done in the last 12 months and onward. The following questions are simply a guide to that audit since the metrics are not always bottom line in nature.

Questions to guide decisions…
Are you looking to grow or get out?
Is this a business or a career?
What is your core vision of the business?
How serious about your business are you?
Why’d you get into this line of business?
What do you think you sell?
What is your cost to make it?
What are your current expenses?
What do you pay your employees?
How do you go to market? (list all the ways)
Would you say your records are in order?
Have your costs risen faster than your sales?
Do you invest your cash flow outside the business?
Do you have to buy equipment or property often?
Do you have any research or development costs?
What’s your ad budget? Where is it spent?
Do you have a social media strategy?
Do you have a mobile ready website? or App?
How could you increase the prices of your products?
How could you increase the number of times customers buy?
How could you increase your customer base?
How could you increase your employees pay?
How do you run your meetings?
Would you say they are productive?
Would you say your proactive or reactive?
Are you holding weekly meetings on your impact areas?
How can you get your troops congruent with the same message?
Do you steadily repeat core material into your organization?
What kind of first impressions are you making?
How important is confidentiality to you?
How do you spend your time daily?
How many hours a week are you working right now?
If you didn’t show up one day, what happens?
Who are your best buyers?
What are your ambitions as an owner?
Do you have a job or a business?
Do you have a plan for business and marketing?
What are your high impact areas?
Have you created a core story for your business?
Do you have a training platform for your employees?
Are you using tribal method of training? Or, systematic?
Have you set minimal acceptable requirements for every area of the business?
Are your employees performing each aspect of their jobs consistently?
What’s the ideal procedure for initial contact with a client?
What are the 5 questions you’ll ask every client?
What are the 10 follow up procedures that you insist upon?
How fast can you grow?
How much focus do you give to the 3P’s? (planning, policies, procedures)
Are you spending at least one hour a week “on” the business?

and more specific questions… 

Where do you see your business going in the next 5 years?
What is the driving force for you to be involved with this business?
What does your business aim to accomplish?
If there was one message you could send to all of your clientele what would it be?
How did you did you end up in this business? (How long?)
If there was one thing you could change about your business what would it be?

Brand Narrative:
Do you set quotas for your business? (What are they?)
What has been the most effective way to obtain new business?
Do you use social media to market your product?
Do you use your website to assist you in converting sales?
Do you track your marketing and sales? (What has been effective, converted sales, follow up method)
What do you do to retain clients? (Repeat customers)
How long is your sales cycle?
How do you predominantly get your message out to prospective clients?

When was the last time you had your website updated?
Do you track how many visitors, sales conversions ect the site has?
Do you post on social media or have someone else do it?
Do you interact with current and/or prospective clients via social media?
Which social media platform do you use?
Do you think a functioning website and social media platform is a key component to running a successful business?
How do you use your website and social platforms to create an advantage for your business?

How difficult is it for your business to keep sufficient inventory?
What are the most important processes/procedures you have implemented to ensure success?
What is the most important relationship you have outside of the one with your clients? (Suppliers)
What is the one area of your operations that would need the most assistance?
How do you assess if a procedure is working?
What would you consider your biggest strength? (The thing you worry about least)

Talent Development:
What is the first thing you look for when hiring someone for a position within your company?
Where do you find your talent?
What is the hiring process? (Apply, interview, phone, in person, do you do it yourself, HR)
How much time is spent on training new employees?
Do you keep up to date with new methods and training?
How often are employees being retrained and given new training to develop new skills?
What incentive do you give to retain the workers you have trained?
How do you determine who is a good employee?
What can someone do to get fired in your eyes?
How do you keep your employees accountable for the training they have received and the work that they do?

Do you do your accounting in house or have you hired someone outside to do the work?
How do you budget for the the different departments of your business?
What part of your business do you believe is most important to reinvest in?
Do you have a strategy to invest the money that your business brings in?
Do you take advantage of all the tax breaks for owning a small business?
How often are you assessing where your business is and where it is going?

Risk Management:
Do you have legal representation who specializes in your type of business?
What processes/procedures do you have in place to ensure you are compliant within the scope of your business?
Have you ever had an issue with compliance that caused harm to your business or reputation?