There were definitely self-help people before Tony; however, no one has done it as big or been as influential at scale. One of the biggest strategic ideas that has come down from on high is that fear is the greatest motivator. Fear. Drives. Change. Now that isn’t the only method he uses, but his overall guide is there are two forces driving human behavior: pain and pleasure. And that most people will do more to avoid pain (aka focus on fear) than to gain pleasure. I’m only tongue in cheek saying to blame him for this current environment of fear driven propaganda… I’m just saying that he has a large reach and has influenced a lot of people with this method.