Business success is becoming more dependent on the ability to analyze data to capitalize on market opportunities and make better leadership decisions.
Data can be extracted and categorized across almost every major area of business to identify and analyze behavioral patterns, and make better capital allocation decisions. Companies that collect and leverage their data correctly, grow; and it’s getting more and more important for every business to do a much better job with its data.
Data is creating profound new opportunities for businesses, but big consulting firms have found that only 4% of companies are able to combine the right people, tools, data and focus to capitalize.
The first step is collecting data. Tableau has one of the best paid visualization platforms. For small businesses, Google Analytics and the payment processor Square would be enough to start, moving into a more comprehensive dashboard over time.
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