Market development is the process of entering new markets to expand revenue and reduce concentration risk. It involves identifying and…
The total combined industries of consumer goods and services.
Dynamic pricing refers to the practice of changing prices in real time in response to changes in market conditions or…
A brand vision is a statement that paints a picture of the future your brand. Brand vision is the long-term…
Lifecycle cost analysis is a tool used to evaluate the total cost of owning and operating a product, system, or…
Marketing technology, or “martech,” refers to the tools and software used to support marketing efforts, such as advertising, brand management,…
An IT architecture is a framework that describes the components of an information technology (IT) system, how they work together,…
Risk reduction involves the use of various methods to minimize or eliminate risk exposures. This can be done by decreasing…
A product is an item that is offered for sale. It can be a tangible good, such as a car…
