How is this still a topic of debate! Almost every company should attempt to build an email list. It remains the most effective way to sell online.
A few stats:
– 53% of emails are open on mobile (and growing)
– 23% of readers re-read the email later
– 75% of Gmail users (1 billion) access on mobile
– 74% of marketers say targeted personalization increases customer engagement, while just 39% of retailers send personalized messages.
– Emails with personalized subject lines are 26% more likely to be opened, and personal emails deliver 6x higher transaction rates.
– Email marketing has an ROI of more than 2,000% and the average order value of an email is at least three times higher than that of social media.
The most important question is; where can you add value? The more valuable content, the more frequently it can be emailed to your list. If you are a retailer, this could be weekly or daily depending on your marketing segment. if you’re a publication, this could mean emailing your list multiple times a day.
The biggest reason to build an email list is the average open rate is 21% across all industries, higher than anyone seeing your posts on social media, where engagement is usually around 2-3%.
Out of 1,000 subscribers, 220 will open an email and 4 will click through, 120 Facebook fans will see the message with maybe one clicking through, and 40 Twitter followers will see the tweet no one will give a damn. This doesn’t take into account your ability to craft excellent messages.
In a study made by McKinsey & Co on how US companies generate new customers, they found that email marketing acquired 40 times more customers than Facebook and Twitter combined.
The bottom line: if you’re not already doing it, build an email list.