Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing, forecasting complex issues
across the global economy – deals in public and
private equity, real estate, commodity markets;
helping key decision makers turn data and
insights into better business results.

LET'S GET STARTED

First time here? Read My Story
Browse my Content Database
Jonathan Poland © 2024

Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing, forecasting complex
issues across the global economy – deals
in public and private equity, real estate
and commodity markets; helping key
decision makers turn data insights
into better business results.

LET'S GET STARTED

First time here? Read My Story
Browse my Content Database
Jonathan Poland © 2024

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Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Go-To-Market Strategy Jonathan Poland

Go-To-Market Strategy

A go-to-market strategy is a plan that outlines how a business will introduce its products or services to the market…

What is a Persona? Jonathan Poland

What is a Persona?

Personas are fictional characters that businesses use to represent and model the characteristics, goals, needs, behaviors, and emotions of their…

Joint Ventures Jonathan Poland

Joint Ventures

A joint venture is a business venture or partnership between two or more parties. It is a collaborative effort in…

Veblen Goods Jonathan Poland

Veblen Goods

Veblen goods are a type of consumer good that is perceived as being more valuable or desirable because of its…

Employee Goals Jonathan Poland

Employee Goals

Employee goals are specific targets or objectives that are set for an individual employee in order to align their work…

Knowledge Work Jonathan Poland

Knowledge Work

Knowledge work refers to work that involves the creation, use, or application of knowledge and expertise. It is characterized by…

Customer Preferences Jonathan Poland

Customer Preferences

Customer preferences are the specific desires, likes, dislikes, and motivations that influence a customer’s purchasing decisions. These preferences complement customer…

Added Value Jonathan Poland

Added Value

The total combined industries of consumer goods and services.

What Is Management? Jonathan Poland

What Is Management?

Management is the process of overseeing and coordinating the activities of an organization in order to achieve its goals. This…

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