The pursuit of pleasure seems like a carnal desire rather than an innocent endeavor. Maybe it’s just me and my perverted mind. Here’s the reason I’m even thinking about this… marketing. I’m trying to build something that is different than the same run of the mill business membership or advisory network. Sure, there is a place for a new one, many in fact, especially if you add value in excess of fees. That’s true in pretty much every business. The local deli can be the 23rd in the city and still succeed if it’s able to do this.
So, back to pleasure. Life should be pleasurable in my opinion. I think the pursuit of profit, progress, and pleasure are three of the most noble. I don’t know why someone would want to do something without at least the potential for a pleasurable outcome. I mean, even if you hate your job (many people do) you still do it to not only avoid the pain of not having an income… but for the pleasure of having comfort with the money it brings. I realize this doesn’t cover everyone; however, if you’re making over minimum wage and have some skills, assets, and network then you work for pleasure not just to avoid pain.
I just think that when you focus on pleasurable experiences (aka feeling happy) it makes life better. I also know people that are really close to me who find it hard to live the beautiful life all the time. Fine. Stress is not easy to handle. All this is on my mind because as I start to build Key Bridge in a different way, more experiential to accompany business services, I am rolling around the motto “pursuit of profit, progress, and pleasure.” Why can’t we have all three?