Every company’s target market is buying something online. If a business is not spending money to build lists, build reputation, and build community, then it’s not leveraging every opportunity available. Thus, it’s going to lose long term. In 2017 and beyond, every landing page will need to be mobile ready to keep up with the market demands for quality.
- Brief Copy
- Call to Action (CTA)
- Trust Signals
- Explanation of the product or service
- Benefits of the product or service
- More CTA
Long form landing pages still work, but so do videos with clear CTA, simple signups with freemium offers, and even quick product pages if its directed to the right audience. Advertising is really about spending money to find your target customers so they buy as fast as possible. Landing pages aren’t a substitute for hard work and investment dollars, but they are a good substitute for sales people, which allows you to scale if done correctly.
After you read this go to GoodUI.org for some ideas. Plus, a few good services for building landing pages: Unbounce, Instapage, Leadpages, and Clickfunnels. And, you can always use WordPress on any Amazon AWS server with Visual Composer or Yellow Pencil to have complete control.