List of Business “Must Haves”

1. Website
a. responsive (looks good on all devices)
b. relevant to the customer (navigation, info, etc.)
c. provide easy payment / checkout / signup
d. provide data and analytics
e. education on your market / industry / product
f. interaction via blog, chat, fb/twtr posts, etc.

2. Social Media
a. sign up for everything (esp. Twitter, FB, Tumblr, Pinterest, etc.)
b. share videos, photos, customer interactions
c. engage with each customer directly
d. provide value via give give give give give give mentality
e. social media is an addition that can help your business
f. get customers to post how good or bad their experiences are, then make it better.

3. An Eye On Competition
a. check other businesses in your market (website / store / location)
b. read your local business paper
c. do business with them (if possible)
d. who are the new kids?

4. Multiple Payment Processors
a. Get all free processors… (square, paypal, stripe, etc.)
b. If necessary, use cheapest for majority of processing
c. give customers the ability to pay anywhere they are

5. Playbook
a. research
b. planning / goal setting
c. execution steps
d. adaption tactics

6. Management SWOT
a. leader must know this
b. hire to fill gaps
c. train to fill gaps

7. Regular Training
a. on company systems
b. on sales
c. on branding
d. on service
e. on market knowledge
f. on product knowledge
g. on education that helps the employee



8. An Exit Strategy
a. growth and IPO / Merger
b. ownership transition
c. limited engagement to dissolution

9. Risk Management
a. accountant
b. lawyer
c. lobby
d. regulatory

10. Systems (for capital allocation)
a. time management
b. hiring
c. training
d. sales
e. marketing
f. technology
g. operations
h. investing
i. performance measurement

11. Strategic Audit (1 to 3 years)
a. valuation of the business
b. audit of strategies
c. audit of tactics
d. audit of systems
e. analysis of financials

12. Core Story
a. educate the buyer with market data
b. build trusted clients / customers
c. solve problems
d. build urgency
e. establish congruence
f. strategically position your co.

13. Investment Account
a. do-it-yourself
b. stocks or S&P 500
c. high yield system
d. best auto trading
e. best hedge funds

14. Initiatives
a. client
b. industry
c. eco
d. social
e. employee
f. brand

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