Laird Superfood

Laird Superfood

Laird Superfood Jonathan Poland

Laird Superfood (LSF) is a health and wellness company that was founded in 2015 by Laird Hamilton, a renowned big wave surfer, and his wife, Gabby Reece, a former professional beach volleyball player. The company offers a range of plant-based superfood products that are designed to support an active and healthy lifestyle. Laird Superfood products are made from high-quality, whole food ingredients, and are free from artificial flavors, colors, and preservatives. The company’s product line includes functional coffee blends, hydration products, hot chocolate mixes, and supplements such as protein powder and mushroom blends.

One of the flagship products of Laird Superfood is their Superfood Creamer, which is a dairy-free, plant-based alternative to traditional creamers that can be added to coffee or tea. The creamer is made from a blend of coconut milk powder, coconut sugar, and Aquamin, a mineral-rich seaweed extract. Laird Superfood is committed to sustainability and uses eco-friendly packaging for their products, including compostable and biodegradable materials. The company also sources its ingredients from sustainable and organic farms.

In addition to their products, Laird Superfood has a strong community focus and encourages its customers to live a healthy and active lifestyle. The company hosts events such as fitness retreats and provides resources and support for customers to reach their health goals.

as of March 9, 2023

Thanks to Sam and Shaan over at My First Million podcast for talking about this one. I would say it’s probably not a great investment, but it is trading at a discount to net current assets, which was one of Ben Graham’s favorite indicators for margin of safety. Revenues are still growing and if you based it only on the fact that it has $23 million in net current assets vs a market cap of $9 million it is a steal circa 1900’s trading philosophy. There’s a reason Warren Buffett moved away from this strategy. Maybe Laird will continue to grow and focus on the business not the stock price, but only buy this cigar butt if you are prepared for any outcome – good or bad.

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