Industry

Luxury Goods

The luxury goods industry encompasses high-end products and services, ranging from fashion items and accessories to premium automobiles and exclusive experiences. Characterized by premium quality, craftsmanship, and exclusivity, luxury goods typically cater to affluent consumers who value prestige and status. The industry has experienced steady growth, driven by factors such as rising disposable income, growing middle and upper classes, and increasing demand from emerging markets. The industry faces challenges such as counterfeiting, maintaining brand exclusivity, and adapting to changing consumer preferences. To remain successful, luxury brands must focus on innovation, sustainability, and leveraging digital channels to engage with consumers and offer personalized experiences.

Top Companies
  • Louis Vuitton
  • Chanel
  • Hermes
  • Gucci
  • Prada
  • Rolex
  • Cartier
  • Tiffany & Co.
  • Dior
  • Bvlgari

Content Database

Brand Risk Jonathan Poland

Brand Risk

Brand risk refers to the potential for a brand to lose value or for a new brand to fail in…

Pricing 101 Jonathan Poland

Pricing 101

Pricing refers to the process of determining the value that a business will receive in exchange for its products or…

Performance Improvement Plan Jonathan Poland

Performance Improvement Plan

A performance improvement plan (PIP) is a formal document that outlines specific goals and objectives that are assigned to an…

Price Promotion Strategy Jonathan Poland

Price Promotion Strategy

A price promotion is a marketing strategy that involves temporarily lowering the price of a product or service in order…

Barriers to Entry Jonathan Poland

Barriers to Entry

Barriers to entry refer to factors that make it difficult for new companies to enter a particular market. These barriers…

Conformance Quality Jonathan Poland

Conformance Quality

Conformance quality refers to the production of products and delivery of services that meet specified standards or requirements. It is…

Geographic Segmentation Jonathan Poland

Geographic Segmentation

Geographic segmentation is a marketing strategy that involves dividing a target market into smaller groups based on geographical characteristics such…

Asset Based Lending Jonathan Poland

Asset Based Lending

Asset-based lending (ABL) is a type of business financing in which a loan or line of credit is secured by…

Decision Costs Jonathan Poland

Decision Costs

Decision costs refer to the costs associated with making a decision. These costs can take many forms, including the time…