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strategy

Serviceable Market

Serviceable market is the part of the total addressable market that can actually be reached.

Vertical Integration

Vertical integration is when a single company owns multiple levels or all of its supply chain.

Market Expansion

Market expansion is a growth strategy that involves offering an existing product to a new market.

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Sales Quota Jonathan Poland

Sales Quota

A sales quota is a target for the revenue or units sold…

Visual Branding Jonathan Poland

Visual Branding

Visual branding is the use of visual elements, such as color, typography,…

Pricing Power Jonathan Poland

Pricing Power

Pricing power refers to a company’s ability to increase prices without significantly…

Knowledge Work Jonathan Poland

Knowledge Work

Knowledge work refers to work that involves the creation, use, or application…

Agency Cost Jonathan Poland

Agency Cost

An agency cost is an inefficiency that arises when there are differences…

External Risk Jonathan Poland

External Risk

An external risk is a type of risk that is outside of…

Market Potential Jonathan Poland

Market Potential

Market potential is the entire size of the market for a product at a specific time. It represents the upper limits of the market for a product. Market potential is usually measured either by sales value or sales volume.

Product Cannibalization Jonathan Poland

Product Cannibalization

Product cannibalization refers to the situation in which the sales of one…

Net Nuetrality Jonathan Poland

Net Nuetrality

Net neutrality is the principle that all internet traffic should be treated…

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Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Physical Capital Jonathan Poland

Physical Capital

Physical capital refers to the tangible assets that are used to produce…

Brand Metrics Jonathan Poland

Brand Metrics

Brand metrics are used to assess the effectiveness of branding efforts and…

What is Complex Sales? Jonathan Poland

What is Complex Sales?

A complex sale is a type of sales process that involves multiple…

Law of Demand Jonathan Poland

Law of Demand

The law of demand is a fundamental principle in economics that states…

Capital Goods Jonathan Poland

Capital Goods

Capital goods are physical assets that are used in the production of…

Waste is Food Jonathan Poland

Waste is Food

The concept of “waste is food” is based on the idea that an industrial economy should not produce any waste except for biological nutrients that can be safely returned to the environment.

What is a Turnaround Strategy? Jonathan Poland

What is a Turnaround Strategy?

A turnaround strategy is a business plan that is implemented when a…

Is Greed Good? Jonathan Poland

Is Greed Good?

Greed is good is a paraphrased quote that originates with the 1987…

Types of Efficiency Jonathan Poland

Types of Efficiency

Efficiency refers to the relationship between the amount of input used to…