A framework for business success…



The integrated set of actions an organization takes to achieve its goals. At a base level, it’s the art and science of allocating resources. Strategy is more necessary than ever. Decades of research by top consulting firms suggests that growth is overwhelmingly determined by the markets in which companies choose to compete. This is why identifying the right trends and making the big moves to capitalize on them is critical to business success.


Defined as creativity plus delivery, turning new ideas or methods into tangible results is what matters. Growth is vital to funding new investments, attracting great talent, and acquiring assets. While there’s no proven formula for success, particularly when it comes to innovation, there are a few essential components to focus on: (i) Aspire, make innovation a key focus area in your business; (ii) Allocate, invest in key initiatives with enough resources to win; (iii) Adjust, differentiate and improve value propositions with market changes; (iv) Accelerate, launch quickly and effectively, scale in the right markets.


Today, technology is an important component of every business, constantly reshaping entire industries.Keeping pace with new and emerging technology can be difficult for even the most tech-savvy leaders. Technology should support business goals, not constrain them, by focusing on strategic needs to determine the right apps and capabilities necessary to hit financial targets. Being able to effectively sort through crowded tech-based solutions to create lasting results. I help guide clients with selection and implementation to enable the right digital rollout, customer value adds, and sales, marketing, and operating models. Technology, when utilized correctly, helps companies transform themselves and grow their business. If you’re embarking on major growth initiatives, identify the optimal solutions, aligned with business outcomes, and then develop an implementation plan – and execute.


Successful companies build repeatable models around core offerings, focusing on attaining full potential. From capital projects, manufacturing, and supply chain to product development, procurement, and quality control I help clients drive efficiency and growth through proven operational insights and management support. Improve the return on OpEx investments by identifying investments that offer the highest value potential, optimizing resource implementation, and generated greater predictability. Do this by setting automated policies and procedures, then manage the people capital to ensure they’re meeting customer needs across interaction touch points. Sustainable impact is how we measure business success, designing strategic approaches that can provide immediate impact but also ensure the new levels of financial performance.


Despite the rise of automation and technology, businesses still compete through talent. Skill transfer, talent management, culture change, and capability building are all equally important ingredients in executing. Turning foresight into key social, demographic, regulatory, and digital trends, I help clients shape an explicit workforce strategy while improving productivity and efficiency. Some companies just work. They accomplish what they set out to do and their employees are engaged and happy with their jobs. However, research indicates that only 20 percent of companies achieve this feat. Make the organization a better place to work by aligning the ecosystem to deliver on company objectives, and remain flexible to the needs of your talent pool.

  • Create flexible talent strategy to meet stringent business needs
  • Build world-class talent systems and workforce culture for long-term organizational health
  • Develop leaders to deliver and sustain performance to drive growth
  • Understand and strengthen workforce dynamics, incorporating compensation, training, employee engagement, diversity, and regulatory compliance
  • Build excellence in HR by turning the function into a business partner, driving strategic people initiatives while improving the cost, quality and speed of recruiting, training, and administration.


Marketing and Sales are the lifeblood of business. The best brand narrative wins. Build long-term customers and value through better go-to-market strategies. By defining the benefits and experiences that make brands relevant, credible, and distinctive, I help clients develop and implement strategies that drive superior positioning. From pricing and product management to brand strategy and PR, applying an outside in perspective helps our members achieve growth that is much faster than the market.

Global marketing spend exceeds $1 trillion a year, which is north of two percent of global GDP. In fact, marketing budgets have risen faster than top line sales for decades. Analysts report that 15-20% of that spending could be released through better ROI, allowing companies to return it directly to the bottom line. Businesses face a variety challenges today, including growth expectations, cut-throat competition, increased customer demands, and the social media revolution.

Greater ROI starts with better narrative around the customer’s experience, caring about what they care about, and creating status and value in their minds – all while allocating capital the right way. Brand messaging is one of the most important determinants of success. Be clear on the most effective attributes for the given brand objective and factor in both short and long-term impact.


To generate consistent ROI recognize the importance of finance in managing costs while investing to scale brand value. Every company wants to create strong and sustainable value for its owners. That requires making intelligent trade-offs—between pursuing growth and focusing on margins, between reinvestment and profit sharing, and in how to allocate capital and other resources across the business. Through a blend financial discipline, decision effectiveness, and a proprietary approach built on years of work across the capital markets, I’m able to see things from a 360º perspective, selecting appropriate metrics to define the value aspirations and then design strategies linked to day-to-day decisions to maximize resources, monitor progress towards your goals, and, finally, embed a value-first mindset at the front line.


In a world of increased complexity and regulation, protecting against adversities and potential business disruptions is a must. The bottom line is failure to foresee and manage risk is not smart business. From tech security to legal compliance to financial risk, I think there are four key impact areas: (i) Digital, the infrastructure and architecture helps rationalize data and use it as a key strategic asset; (ii) Operational, fail to manage non-financial risks and suffer impacts which can be even more serious financially than typical-financial risks. Manage these risks with company-wide tactical solutions; (iii) Regulatory, new laws and regulation can cut across every industry and are becoming more detailed, extraterritorial, and the consequences of non-compliance more severe; (iv) Workforce, growth changes company culture – fail to adjust with scale and face higher switching costs and profit stagnation.

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