Residential Real Estate Strategy

Residential Real Estate Strategy

Residential Real Estate Strategy 940 627 Jonathan Poland

Real Estate is a feast or famine business. It’s all commission, so you have a lot of short-term thinking leading to short-term activity, yet very few build the kind of brand attention that keeps clients for life.

Walking home with my Irish Wolfhound tonight I kept thinking about community and how to better serve them. Thankfully, having this gorgeous and massive animal allows me to get lots of attention without much effort (aka marketing) and that has helped me get to know many of my neighbors. Doing this as a residential real estate agent would be the smartest thing you could do.

One strategy that I keep coming back to is getting to know your neighbors by adding value to them with very high quality companies that want to reach that demographic and giving away samples or free trials of those offerings. Then, within that care package, you put a business card… and here’s where it gets important. You circle back without trying to sell them on your shit. You simply keep adding value, keep staying top of mind, and keep circling back. Worst case, you have really awesome neighbors that love you. Best case, you get a ton of business because you’re top of mind awareness.

Obviously, if you tell them you’re a realtor because they ask, then by all means ask them about their house. Be interested to gain interest. I look at it like learning. I love to learn so every person I meet has something to teach me.

If you try this tactic out, let me know how it works for you.


For 15 years, I published a monthly

newsletter highlighting my very best

ideas across the capital markets

to a select group of investors.

The results speak for themselves.

Performance History

an introduction

Today, I run a membership for

business leaders dedicated to

profit and progress.

Performance results are unaudited pre-tax figures based on buy and sell prices at the time of publication and may vary from actual trade prices by subscribers. Trade ideas were issued via email and various pdf files. My goal has always been to highlight investments that can collectively deliver 100% gains over a 3 to 5 year period. These are typically stocks, but may include options, commodities, real estate, and other investments where I feel confident in my analysis. If you have any questions, get in touch.
Disclaimer: I am not a registered investment adviser. Under no circumstances does any information published in my newsletter represent a recommendation to buy or sell a security. The information on this website is not intended to be, nor does it constitute, investment advice or recommendations. In no event shall I be liable to any subscriber, guest or third party for any damages of any kind arising out of the use of any content or other material published or available on this website or its related newsletters, or relating to the use of, or inability to use, this website or any content, including, without limitation, any investment losses, lost profits, lost opportunity, special, incidental, indirect, consequential or punitive damages. The information on this site is in no way guaranteed for completeness, accuracy or in any other way. Past results do not guarantee future performance.
Note: My research is and has always been of a general and impersonal nature, in that the advice provided is not attuned to any specific portfolio or any client’s particular needs; and is of general and regular circulation, in that it is not timed to specific market activity or to events affecting, or having the ability to affect, the securities market.