Rumble (RUM) is a video sharing platform that was founded by Chris Pavlovski in 2013. It aims to provide an alternative to the more established platforms like YouTube, emphasizing free speech and offering a creator-friendly environment. While Rumble is often associated with conservative voices and creators, it welcomes content from a wide range of perspectives.
One of Rumble’s unique features is its revenue-sharing model, which allows content creators to earn money based on the views their videos generate. This model is designed to be transparent and equitable, giving creators the opportunity to earn a fair share of the platform’s revenue.
Rumble’s user-friendly interface is easy to navigate and offers a variety of categories for users to explore, including news, sports, entertainment, and lifestyle. The platform supports both video on-demand and live streaming, making it a versatile option for creators and viewers alike.
In addition to its primary platform, Rumble Inc. operates other services such as locals.com, which helps creators build their own communities with VOD, podcasts, live chat, polls, and discussions. The Rumble Advertising Center (RAC) is another subsidiary, focused on online advertising management and exchange.
Rumble has seen significant growth in recent years, attracting an increasing number of content creators and viewers. With its commitment to free speech, transparency, and creator support, Rumble continues to establish itself as a strong contender in the competitive world of online video sharing.
as of April 15, 2023
Rumble is very positive on the net current asset front, giving it plenty of capital to get it right. So far, the video network trying to compete with YouTube is bringing plenty of creators that want to chat about topics that YouTube has known to forbid. In the last quarter, Rumble pulled in nearly $20 million in revenue. Average global Monthly Active Users increased 142% to 80 million, a company record, compared to 33 million in the fourth quarter of 2021. Of the 80 million, 65 million were based in the U.S. and Canada. That’s about $1 per MAU on an annual basis. YouTube gets more than 10x that per year per monthly active user. That said, Rumble has two opps in that case: (1) more users (2) higher revenue per user. The issue is price. The $2.6 billion price tag is already pricing in a lot of future growth.
