Scotts Miracle-Gro

Scotts Miracle-Gro

Scotts Miracle-Gro Jonathan Poland

The Scotts Miracle-Gro Company (SMG) is an American multinational corporation that specializes in the manufacturing, marketing, and distribution of lawn, garden, and pest control products for both consumer and professional markets. The company was founded in 1868 by Orlando McLean Scott in Marysville, Ohio, and has since grown to become a leading global provider of lawn care and gardening products.

Scotts Miracle-Gro operates through two main business segments: the U.S. Consumer segment and the Hawthorne segment. The U.S. Consumer segment offers a wide range of products, including branded fertilizers, grass seed, mulch, pest control, and gardening products under well-known brands such as Scotts, Miracle-Gro, Ortho, and Tomcat. These products are primarily targeted towards residential consumers and are sold through various channels, including home centers, mass merchandisers, warehouse clubs, and independent garden centers.

The Hawthorne segment focuses on the hydroponic and indoor gardening market, catering to both professional and hobbyist growers. Hawthorne offers a comprehensive selection of products, including lighting, nutrients, growing media, and environmental control systems, under brands like General Hydroponics, Gavita, and Botanicare. This segment has seen significant growth in recent years due to the increasing popularity of indoor and urban gardening, as well as the expanding legalization of cannabis cultivation in various regions.

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