Customer Journey Jonathan Poland Jonathan Poland //www.jonathanpoland.com/wp-content/uploads/2023/01/jp-logo.png December 28, 2022 December 28, 2022 Customer Journey A customer journey is the experience that a customer has with a company or brand over time, from their perspective.…
Project Stakeholder Jonathan Poland Jonathan Poland //www.jonathanpoland.com/wp-content/uploads/2023/01/jp-logo.png December 31, 2022 December 31, 2022 Project Stakeholder A stakeholder is anyone or any group that is impacted by a project. This includes individuals or teams who are…
Behavioral Targeting Jonathan Poland Jonathan Poland //www.jonathanpoland.com/wp-content/uploads/2023/01/jp-logo.png December 22, 2022 December 22, 2022 Behavioral Targeting Behavioral targeting is a form of online advertising that uses information about a user’s online activities to create targeted advertisements.…
Strategic Direction Jonathan Poland Jonathan Poland //www.jonathanpoland.com/wp-content/uploads/2023/01/jp-logo.png December 23, 2022 December 23, 2022 Strategic Direction Strategic direction refers to the long-term vision and direction of an organization, and it serves as a guiding principle for…
Agency Cost Jonathan Poland Jonathan Poland //www.jonathanpoland.com/wp-content/uploads/2023/01/jp-logo.png December 28, 2022 December 28, 2022 Agency Cost An agency cost is an inefficiency that arises when there are differences in the motivations and access to information between…
Implementation Risk Jonathan Poland Jonathan Poland //www.jonathanpoland.com/wp-content/uploads/2023/01/jp-logo.png December 26, 2022 December 26, 2022 Implementation Risk Implementation risk refers to the potential negative consequences that a business may face as a result of difficulties or failures…
Over-positioning Jonathan Poland Jonathan Poland //www.jonathanpoland.com/wp-content/uploads/2023/01/jp-logo.png December 23, 2022 December 23, 2022 Over-positioning Over-positioning refers to the practice of positioning a brand in a way that is too narrow or limited, potentially limiting…
Price Economics Jonathan Poland Jonathan Poland //www.jonathanpoland.com/wp-content/uploads/2023/01/jp-logo.png December 15, 2022 December 15, 2022 Price Economics Price economics, also known as pricing strategy, is the study of how businesses determine the price of their products and…
Brand Identity Jonathan Poland Jonathan Poland //www.jonathanpoland.com/wp-content/uploads/2023/01/jp-logo.png December 22, 2022 December 22, 2022 Brand Identity Brand identity refers to the overall image and perception that a company wishes to convey to its customers. This includes…