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Relationship marketing Jonathan Poland

Relationship marketing

Relationship marketing is a type of marketing that focuses on building long-term, mutually beneficial relationships with customers, rather than just…

Phased Implementation Jonathan Poland

Phased Implementation

Phased implementation is a method of developing and introducing a business, brand, product, service, process, capability, or system by dividing…

Pricing Strategy Jonathan Poland

Pricing Strategy

Pricing strategy is the process of determining the right price for a product or service based on market conditions, business…

Digital Media Jonathan Poland

Digital Media

Digital media refers to any media that is created, stored, and distributed using digital technologies. This includes media such as…

Advanced Economy Jonathan Poland

Advanced Economy

An advanced economy is a highly developed economic system that provides a high level of economic well-being and quality of…

Taxes Jonathan Poland

Taxes

Taxes are mandatory financial contributions that are levied by a government on individuals, businesses, and other organizations. The money collected…

What is the Iterative Process? Jonathan Poland

What is the Iterative Process?

An iterative process is a method of working through a problem or project by repeating a series of steps, each…

Business Management Jonathan Poland

Business Management

Business management is the process of overseeing and running a business or organization. This involves a wide range of activities,…

Rental Lease 101 Jonathan Poland

Rental Lease 101

In general, a rental lease is a contract between a landlord and a tenant that outlines the terms and conditions…

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Research Types Jonathan Poland

Research Types

Research is the process of systematically seeking and interpreting knowledge through inquiry, observation, experimentation, and analysis. It is a way…

Two-Sided Market Jonathan Poland

Two-Sided Market

A two-sided market, also known as a multi-sided platform, is a market in which two or more groups of customers…

Decoy Effect Jonathan Poland

Decoy Effect

The decoy effect is a cognitive bias that occurs when people make choices based on the relative attractiveness of options.…

Information Security Jonathan Poland

Information Security

Information security is the practice of protecting information from unauthorized access, use, disclosure, disruption, modification, or destruction. It is a…

Volatility Risk Jonathan Poland

Volatility Risk

Volatility risk is the possibility that changes in the volatility of a risk factor will lead to losses. Volatility is…

Niche Market Examples Jonathan Poland

Niche Market Examples

A niche is a specific group of consumers who have distinct preferences and needs. These groups are often smaller than…

Brand Analysis Jonathan Poland

Brand Analysis

Brand analysis is the process of systematically and thoroughly examining a brand in order to develop strategies, plans, evaluations, metrics,…

Price Sensitivity Jonathan Poland

Price Sensitivity

Price sensitivity is a measure of how much the demand for a product or service decreases as the price increases.…

Professional Skills Jonathan Poland

Professional Skills

Professional skills are a combination of talents, abilities, knowledge, and character traits that are necessary for a person to be…

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