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Marketing Campaign Jonathan Poland

Marketing Campaign

A marketing campaign is a coordinated series of marketing efforts that promote a product, service, or brand. The goal of…

Brand Values Jonathan Poland

Brand Values

Brand values are the principles and beliefs that a brand stands for and that guide its actions. They reflect the…

Customer Journey Jonathan Poland

Customer Journey

A customer journey is the experience that a customer has with a company or brand over time, from their perspective.…

Commercialization Jonathan Poland

Commercialization

Commercialization is the process of introducing a new product or service into the market and making it available for purchase…

Cause and Effect Jonathan Poland

Cause and Effect

Cause and effect is a concept that refers to the relationship between an event (the cause) and a subsequent result…

Razor and Blades Jonathan Poland

Razor and Blades

The razor and blades model, also known as the bait and hook model, is a business strategy that involves selling…

Process Efficiency Jonathan Poland

Process Efficiency

Process efficiency refers to the effectiveness of a process in achieving its intended outcomes, while minimizing waste and inefficiency. A…

Price Umbrella Jonathan Poland

Price Umbrella

A price umbrella is a pricing strategy in which a company sets a high price for a premium product or…

Abundance Mentality Jonathan Poland

Abundance Mentality

Abundance mentality is the belief that there is enough for everyone, and that abundance, rather than scarcity, should be the…

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Product 101 Jonathan Poland

Product 101

A product is an item that is offered for sale. It can be a tangible good, such as a car…

Cost Performance Index Jonathan Poland

Cost Performance Index

Cost Performance Index (CPI) is a project management metric that measures the efficiency of project cost management. It is calculated…

What is Genchi Genbutsu? Jonathan Poland

What is Genchi Genbutsu?

Genchi Genbutsu is a Japanese term that refers to the practice of going to the source or the root of…

Overthinking Jonathan Poland

Overthinking

Overthinking, also known as rumination, is a thought process that involves excessive and prolonged contemplation of a problem or situation.…

Operating Revenue Jonathan Poland

Operating Revenue

Operating revenue is the income that a company generates from its core business operations. It is a key measure of…

Brand Concept Jonathan Poland

Brand Concept

A brand concept is the overarching idea or meaning that lies at the heart of a brand. It is the…

Employee Benefits Jonathan Poland

Employee Benefits

Employee benefits are additional forms of compensation offered to employees as part of their overall remuneration package. These benefits can…

Beautiful Words Jonathan Poland

Beautiful Words

Beautiful words are words that have a mysterious, wondrous, or charming quality. They can also have a dark or conflicted…

Telecommuting Jonathan Poland

Telecommuting

Telecommuting, also known as remote work or working from home, is a type of flexible work arrangement in which employees…