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Target Audience Jonathan Poland

Target Audience

A target audience refers to the specific group of individuals or consumers that a business or organization is trying to…

Psychographics Jonathan Poland

Psychographics

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. It is a research method used to identify and…

Quality Objectives Jonathan Poland

Quality Objectives

Quality objectives are specific, measurable targets that organizations set in order to improve the quality of their products or services.…

Self-Assessment Jonathan Poland

Self-Assessment

Self assessment is the process of evaluating one’s own work performance and identifying areas for improvement. This can be a…

Promotion Strategies Jonathan Poland

Promotion Strategies

Promotion strategies are communication techniques that aim to sell a product, service or cause. They include advertising, publicity, selling and…

Positive Risk Jonathan Poland

Positive Risk

Positive risk refers to the potential for achieving an outcome that is too good. While risk is often associated with…

Loss Leader Jonathan Poland

Loss Leader

A loss leader is a product or service that is sold at a price below its cost in order to…

Feedback Loop Jonathan Poland

Feedback Loop

A feedback loop is a process in which the output of a system is used as input to adjust the…

Test Marketing Jonathan Poland

Test Marketing

Test marketing involves testing different marketing strategies or variations on customers in order to gather data and evaluate their effectiveness.…

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Content Database

Value Pricing Jonathan Poland

Value Pricing

Value pricing is a pricing strategy in which a company sets its prices based on the perceived value that its…

What are End Goals? Jonathan Poland

What are End Goals?

End-goals, also known as long-term goals or ultimate goals, are the desired outcomes or results that an organization or individual…

Tactical Planning Jonathan Poland

Tactical Planning

Tactical planning is the process of developing specific strategies and actions to achieve the objectives of an organization. It involves…

Market Entry Strategy Jonathan Poland

Market Entry Strategy

A market entry strategy is a plan for introducing products and services to a new market. This can provide an…

Diversified Real Estate Jonathan Poland

Diversified Real Estate

Real Estate Investment Trusts that acquire, develop, manage, and dispose of diversified property holdings that have no specific portfolio composition.…

Mass Marketing Jonathan Poland

Mass Marketing

Mass marketing, also known as mass media marketing, refers to a marketing strategy that involves using a single marketing message…

Performance Risk Jonathan Poland

Performance Risk

Performance risk refers to the potential negative consequences that a business may face if a product, service, program, or project…

Cost Effectiveness Jonathan Poland

Cost Effectiveness

Cost effectiveness is the measure of the relationship between the costs and outcomes of a program, project, or intervention. It…

Scarcity Marketing Jonathan Poland

Scarcity Marketing

Scarcity marketing is a strategy that involves creating a perception of limited availability for a product or service. This strategy…

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