Small Business

Qualified Small Business Stock (QSBS)

Qualified Small Business Stock (QSBS) Jonathan Poland

Qualified Small Business Stock (QSBS) refers to a special classification of stock in the United States that offers significant tax advantages to investors under certain conditions. It’s important for investors and businesses to consult with tax professionals to understand the specific requirements and potential benefits of QSBS in their particular situation. However, this may be one of the greatest tools for a high net worth tax shield available today… circa 2024. Here are some key points about QSBS:

  1. Definition: QSBS is stock in a corporation that meets the criteria of a Qualified Small Business (QSB) at the time the stock was issued. A QSB is typically a domestic C corporation whose assets do not exceed $50 million before and immediately after the issuance of the stock.
  2. Tax Benefits: The major advantage of QSBS is the potential for a 100% exclusion from federal income tax on gains realized upon the sale or exchange of the stock, up to a limit of $10 million or 10 times the adjusted basis of the investment.
  3. Eligibility Requirements:
    • Holding Period: To qualify for the tax exclusion, the stock must be held for at least five years.
    • Active Business Requirement: The issuing corporation must use at least 80% of its assets in the active conduct of one or more qualified trades or businesses during substantially all of the taxpayer’s holding period.
    • Excluded Businesses: Certain types of businesses are excluded, such as service businesses in health, law, engineering, architecture, accounting, actuarial science, performing arts, consulting, athletics, financial services, and brokerage services.
  4. Issuance of Stock: The stock must be acquired at original issuance in exchange for money, property (other than stock), or as compensation for services provided to the corporation.
  5. AMT and NIIT Considerations: While QSBS gains may be excluded from regular income tax, they may still be subject to the Alternative Minimum Tax (AMT) and the Net Investment Income Tax (NIIT).
  6. State Tax Treatment: The state tax treatment of QSBS gains varies. Some states follow the federal tax treatment, while others do not.
  7. Changes and Proposals: The rules and limits for QSBS have evolved over time and are subject to legislative changes. Proposals have been made in the past to modify the QSBS rules, either expanding or limiting its benefits.
  8. Planning and Strategy: Investors and businesses often engage in careful planning to maximize the benefits of QSBS, including structuring investments and business operations in a way that meets the QSBS criteria.

More info on QSBS from Investopedia.

Eligibility

For a business to be eligible for Qualified Small Business Stock (QSBS) benefits, it must meet certain criteria. Here’s an overview of the types of businesses that are typically eligible:

  1. Qualified Small Business (QSB) Criteria:
    • The business must be a domestic C corporation.
    • The gross assets of the corporation must be $50 million or less at the time the stock is issued, and immediately after.
    • The corporation must use at least 80% (by value) of its assets in the active conduct of one or more qualified trades or businesses.
  2. Qualified Trades or Businesses:
    • Generally, a qualified trade or business is any trade or business other than those specified as ineligible.
    • It includes a wide range of industries and sectors, such as manufacturing, technology, retail, and more.
  3. Excluded Businesses:
    • Certain types of businesses are specifically excluded from being considered a qualified trade or business. These include:
      • Service businesses in fields such as health, law, engineering, architecture, accounting, actuarial science, performing arts, consulting, athletics, financial services, and brokerage services.
      • Banking, insurance, financing, leasing, investing, or similar businesses.
      • Farming businesses (including the raising or harvesting of trees).
      • Businesses involving the production or extraction of products subject to percentage depletion.
      • Hotels, motels, restaurants, or similar businesses.
  4. Active Business Requirement:
    • The business must actively use its assets in its qualified trade or business. Merely managing investments or holding assets for investment doesn’t qualify.
  5. Time and Activity Constraints:
    • The business needs to maintain its qualified status during the required holding period for the stock.
  6. Innovation and Growth-Oriented Businesses:
    • Although not a formal requirement, QSBS is often associated with innovation and growth-oriented businesses, particularly startups and technology companies. These types of companies frequently meet the asset and operational requirements for QSBS.

It’s important to note that the QSBS rules are complex and subject to specific definitions and exceptions. For a business to determine if its stock qualifies as QSBS, it often requires a detailed analysis of its activities, assets, and financial situation. This is typically done in consultation with tax professionals who are knowledgeable about QSBS and the latest tax laws and regulations.

More on how to do it from QSBS Expert.

Local Marketing

Local Marketing Jonathan Poland

Local marketing refers to any marketing strategy that targets customers in a specific, finely-grained location, such as a city or neighborhood. This type of marketing is often used by small, local businesses to conserve resources and develop unique advantages by targeting the customers who are closest to them. Local marketing can also be used by larger firms as a micromarketing strategy, allowing them to tailor their marketing efforts to specific local markets in order to reach targeted groups of customers. By targeting customers in specific local areas, businesses can more effectively reach and engage their target audience, and develop marketing strategies that are tailored to the unique needs and preferences of customers in those areas. The following are common types of local marketing.

Promotion
Advertising and promotion designed to reach people who are physically present in a location such as a neighborhood. Promotion may be highly targeted for locals. For example, a local celebrity may be recruited to pitch a product.

Sourcing
Sourcing local products, services, components and ingredients. For example, a cafe may advertise local ingredients on its menu.

Relationships
In many cases, local marketing is based on customer relationships. For example, a salesperson may frequent the same restaurants, nightlife spots and community organizations as customers.

Products & Services
Products and services that meet local needs. For example, a store close to a beach might stock beach balls.

Community Involvement
Getting involved in local culture, causes and events.

Positioning
Developing a unique position relative to other local businesses. For example, a flower shop that develops a local competitive advantage for weddings.

Distribution
Using local knowledge to establish an effective distribution network. For example, a flower shop that develops partnerships with local wedding planners.

Customer Experience
The intangible elements of a product or service that have value to locals. For example, a bartender who remembers customer’s names.

Customer Satisfaction
Repeat business and word of mouth are often critical competitive factors for local business.

Branding
A small firm can establish valuable brand awareness within a city or neighborhood. In many cases, brand names, visual symbols and brand storytelling may feature local references.

Small Business

Small Business Jonathan Poland

A small business is a privately owned and operated company with a small number of employees and relatively low volume of sales. Small businesses are usually independently owned and operated, and can be either a sole proprietorship, partnership, or corporation.

One of the main advantages of small businesses is their ability to be flexible and responsive to change. Because they are smaller and have fewer employees, small businesses can often make changes more quickly than larger organizations. This can be especially beneficial in today’s fast-paced business environment, where change is a constant.

Small businesses also have the advantage of being able to build strong relationships with customers. Because they are often owner-operated, small businesses can provide a more personal touch and build long-term relationships with their customers. This can lead to increased customer loyalty and repeat business.

However, small businesses also face a number of challenges. One of the biggest challenges is competition from larger, more established businesses. Small businesses may also have difficulty accessing capital and other resources, and may have limited marketing budgets. Additionally, small business owners often wear many hats and may have to handle a variety of tasks, which can be time-consuming and overwhelming.

Despite these challenges, small businesses play a vital role in the economy, providing jobs, goods, and services to their communities. According to the Small Business Administration (SBA), small businesses make up 99.9% of all businesses in the United States and employ half of the private sector workforce.

To be successful, small businesses need to be well-managed, have a clear focus, and be able to adapt to change. They also need to have a solid business plan and a marketing strategy to reach and retain customers. By focusing on these key areas, small businesses can overcome their challenges and thrive in today’s business environment.

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