TAO of Business


With some parts of the business, best practices modeled from industry leaders or startups that see the next generation of trends is the way. With marketing, TAO is essential.

  • Test your headline
  • Test your font
  • Test the length of the copy
  • Test your offer
  • Test your call to action
  • Test your sub-headlines and bullets
  • Test your images
  • Test your design
  • Test the placement of the elements
  • Test the price

1. Throw out conventional wisdom. Convention is usually behind the curve.
2. Test One Element at a Time. This is crucial to see what’s working.
3. Use A/B Testing. Don’t get romantic about what seems to work, be clinical.

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