With some parts of the business, best practices modeled from industry leaders or startups that see the next generation of trends is the way. With marketing, TAO is essential.
- Test your headline
- Test your font
- Test the length of the copy
- Test your offer
- Test your call to action
- Test your sub-headlines and bullets
- Test your images
- Test your design
- Test the placement of the elements
- Test the price
1. Throw out conventional wisdom. Convention is usually behind the curve.
2. Test One Element at a Time. This is crucial to see what’s working.
3. Use A/B Testing. Don’t get romantic about what seems to work, be clinical.