Business Capability

Business Capability

Business Capability Jonathan Poland

A business capability is a broad term that refers to the things that a business is able to do or achieve. It describes the capabilities of the business as a whole, without regard to the specific processes or strategies that are used to achieve those capabilities. Business capabilities can be described at various levels of detail, such as at the organizational, departmental, or team level. They provide a high-level view of a business’s abilities and capabilities, and are often used to inform strategic planning and decision-making. The following are illustrative examples of business capabilities.

Manage Risk
A bank manages risk.

Manage Credit Risk
A bank’s global credit department manages credit risk.

Analyze Client Credit Ratings
An analyst team in a bank’s global credit department analyzes client credit ratings.

Sales Pipeline Management
The sales department of a telecom company manages a sales pipeline.

Qualify Sales Leads
A sales operation team qualifies sales leads before they enter a sales pipeline.

Information Security Management
An IT department provides information security management.

Security Risk Identification
A security team identifies information security risks as a part of an annual audit.

Pricing
A marketing department prices products and services.

Price Testing
A marketing operations team is able to test different price configurations to optimize revenue and margins.

Product Development
A marketing department develops and launches products.

Product Design
A design team designs products.

Customer Service
An airline provides customer service.

Meal Service
A flight crew provides meal services.

Lost Baggage Claims
An airline operations team processes lost baggage claims.

Product Markets Jonathan Poland

Product Markets

A product market is a venue where buyers and sellers can exchange goods or services. Product markets can be large…

Remarketing Jonathan Poland

Remarketing

Remarketing is a marketing strategy that involves targeting customers who have previously interacted with a business. This is often done…

Business Environment Jonathan Poland

Business Environment

The business environment refers to the external factors and conditions that can affect a company’s operations and performance. It includes…

Data Infrastructure Jonathan Poland

Data Infrastructure

Data infrastructure refers to the hardware, software, and network resources that support the collection, storage, processing, and analysis of data.…

Corrective Action Plan Jonathan Poland

Corrective Action Plan

A corrective action plan is a process designed to identify and address problems or issues within an organization. It involves…

Exit Strategy Jonathan Poland

Exit Strategy

An exit strategy is a plan for how to end a business venture, investment, or project. It is a way…

Thought Process Jonathan Poland

Thought Process

Thought is the mental process of perceiving, organizing, and interpreting information. It is the foundation of all higher cognitive functions,…

Analytics Jonathan Poland

Analytics

Analytics is the practice of analyzing data in order to draw insights and inform business decisions. This can include analyzing…

Problem Management Jonathan Poland

Problem Management

Problem management is an important aspect of IT service management that involves identifying, analyzing, and resolving problems that can impact…

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What is Promotion? Jonathan Poland

What is Promotion?

Promotion refers to any marketing strategy that is aimed at increasing recognition, awareness, and interest in a brand, product, or…

Original Equipment Manufacturer Jonathan Poland

Original Equipment Manufacturer

An OEM (original equipment manufacturer) is a company that produces parts or equipment that is used in the manufacture of…

Dynamic Pricing Jonathan Poland

Dynamic Pricing

Dynamic pricing refers to the practice of changing prices in real time in response to changes in market conditions or…

What is Food Sovereignty? Jonathan Poland

What is Food Sovereignty?

Food sovereignty is the right of peoples and countries to define their own food and agriculture systems, rather than being…

Cultural Norms Jonathan Poland

Cultural Norms

A cultural norm is a shared belief or behavior that is considered to be acceptable or appropriate within a particular…

Types of Process Jonathan Poland

Types of Process

A process is a systematic, controlled, and repeatable way of working that is used to achieve specific goals or outcomes.…

Political Risk Jonathan Poland

Political Risk

Political risk refers to the potential for losses or other negative impacts on an organization as a result of changes…

Brand Perception Jonathan Poland

Brand Perception

Brand perception refers to the way that a brand is perceived by its target audience. It’s important for companies to…

Feedback Loop Jonathan Poland

Feedback Loop

A feedback loop is a process in which the output of a system is used as input to adjust the…