My name is Jonathan.
I help people build assets.

I’ve spent 20+ years analyzing and forecasting investments across the global economy. Work that’s covered deals in public and private equity, real estate, and commodities. Today, I help key decision makers leverage financial data and market insights to drive better business results.

📚 my story  🗄️ archives

about me

This is my journey.
Here’s the story so far…

Born ♓ and raised in the south, moved across 3 states, 2 major cities, and 6 schools in 18 years. Three sport 🏀 🎾 🏌 letter athlete in high school, studied computer science in college, and went into finance summer of 2001.

By November, I was a series 7 licensed broker making 300+ 📞 cold calls a day, finding and pitching deals to HNW investors, and spending nights learning strategies and best practices of top money managers.

Got really good at finding the right stocks and writing reports. Built positions in NXTL, WMB, AAPL, and CHKP. However, it didn’t take long to become disenchanted with industry norms (IYKYK) and after Hurricane Wilma destroyed my office 🏢 decided to start a research service for DIY investors. This was well before newsletters were in vogue.

Spent the next decade picking winners across the capital markets and managing private assets for a select group of clients. By 2015, I had begun working more with entrepreneurs and executives – turning investment strategies into models for better business development.

From 2002 to 2018, my research handily outperformed the S&P 500 with close to 75% accuracy. Subscribers included affluent investors, family offices, and financial professionals with total assets under management reaching well into the billions.

During that run, I helped to create and write the premium newsletter at GuruFocus and have since published over 600 📝 articles, many seen on major financial news sites. Along the way, coached 20+ executives, 2 from the Fortune 1000, and wrote a book 📖 on better investing.

In 2018, I decided to close my research service in order to focus on building a membership for business development, designed mostly for SMEs. Then my grandmother passed, the Covid-19 pandemic happened, my wife gave birth our first child all in successive years.

Fast forward to 2026… and I’m back @thekeybridge still helping people like you drive profit and progress. I’ve given away billions of $$$$ worth of advice in the last 2 decades. Check the track record. I wasn’t Ivy League educated or groomed by a major Wall Street Bank. However, I’ll put my expertise up against anyone in any industry or market.

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Personal Stuff
  • Scratch golfer when playing regularly
  • Big fan of English football, $MANU
  • Had a ~40” vertical in college, can probably still dunk
  • Avid (albeit average) chess player

Learn More

Quality Management Jonathan Poland

Quality Management

Quality management is a process that ensures products and services meet certain standards of quality before they are released to…

Job Titles Jonathan Poland

Job Titles

Job titles are brief labels that are used to describe the duties, goals, and expectations of a job. Some companies…

Capability Analysis Jonathan Poland

Capability Analysis

Capability analysis is the process of evaluating the capabilities of an organization, system, or process in order to identify its…

Business Management Jonathan Poland

Business Management

Business management is the process of overseeing and running a business or organization. This involves a wide range of activities,…

Visual Branding Jonathan Poland

Visual Branding

Visual branding is the use of visual elements, such as color, typography, imagery, and design, to create a cohesive and…

Business Assets Jonathan Poland

Business Assets

In business, assets are useful property that are owned by the company. These assets can be divided into three categories:…

Opportunity Cost Jonathan Poland

Opportunity Cost

Opportunity cost is the value of the next best alternative that is given up as a result of making a…

Proof of Concept Jonathan Poland

Proof of Concept

A proof of concept (POC) is a demonstration that a certain idea or solution is feasible and likely to be…

Business Relationships Jonathan Poland

Business Relationships

Business relationships are the connections, interactions, and communications between a company and its stakeholders. These relationships can have value for…