My name is Jonathan.
I help people build assets.

I’ve spent 20+ years analyzing and forecasting investments across the global economy. Work that’s covered deals in public and private equity, real estate, and commodities. Today, I help key decision makers leverage financial data and market insights to drive better business results.

📚 my story  🗄️ archives

about me

This is my journey.
Here’s the story so far…

Born ♓ and raised in the south, moved across 3 states, 2 major cities, and 6 schools in 18 years. Three sport 🏀 🎾 🏌 letter athlete in high school, studied computer science in college, and went into finance summer of 2001.

By November, I was a series 7 licensed broker making 300+ 📞 cold calls a day, finding and pitching deals to HNW investors, and spending nights learning strategies and best practices of top money managers.

Got really good at finding the right stocks and writing reports. Built positions in NXTL, WMB, AAPL, and CHKP. However, it didn’t take long to become disenchanted with industry norms (IYKYK) and after Hurricane Wilma destroyed my office 🏢 decided to start a research service for DIY investors. This was well before newsletters were in vogue.

Spent the next decade picking winners across the capital markets and managing private assets for a select group of clients. By 2015, I had begun working more with entrepreneurs and executives – turning investment strategies into models for better business development.

From 2002 to 2018, my research handily outperformed the S&P 500 with close to 75% accuracy. Subscribers included affluent investors, family offices, and financial professionals with total assets under management reaching well into the billions.

During that run, I helped to create and write the premium newsletter at GuruFocus and have since published over 600 📝 articles, many seen on major financial news sites. Along the way, coached 20+ executives, 2 from the Fortune 1000, and wrote a book 📖 on better investing.

In 2018, I decided to close my research service in order to focus on building a membership for business development, designed mostly for SMEs. Then my grandmother passed, the Covid-19 pandemic happened, my wife gave birth our first child all in successive years.

Fast forward to 2026… and I’m back @thekeybridge still helping people like you drive profit and progress. I’ve given away billions of $$$$ worth of advice in the last 2 decades. Check the track record. I wasn’t Ivy League educated or groomed by a major Wall Street Bank. However, I’ll put my expertise up against anyone in any industry or market.

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Personal Stuff
  • Scratch golfer when playing regularly
  • Big fan of English football, $MANU
  • Had a ~40” vertical in college, can probably still dunk
  • Avid (albeit average) chess player

Learn More

White Labeling Jonathan Poland

White Labeling

White label refers to products or services that are produced and designed by one company specifically for the purpose of…

Service Level Objective Jonathan Poland

Service Level Objective

An service level objective (SLO) is a standard used to measure the performance of a business or technology service. These…

Rebranding Jonathan Poland

Rebranding

Rebranding is the process of making significant changes to a company’s brand in order to alter the way it is…

Accounts Receivable Jonathan Poland

Accounts Receivable

Accounts receivable (AR) are the outstanding amounts owed to a business by its customers for goods or services provided on…

Operations Plan Jonathan Poland

Operations Plan

An operations plan is a document that outlines the steps a business will take to establish, improve, or expand its…

Settlement Risk Jonathan Poland

Settlement Risk

Settlement risk is the risk that a trading counterparty will not deliver a security or asset as agreed upon in…

Business Goals Jonathan Poland

Business Goals

Business goals are targets that an organization sets for itself in order to improve its overall strategy and performance. These…

Business Process Reengineering Jonathan Poland

Business Process Reengineering

Business process reengineering, or BPR, involves examining and redesigning current business processes and workflows to achieve greater efficiency, cost-effectiveness, and…

Small Business Jonathan Poland

Small Business

A small business is a privately owned and operated company with a small number of employees and relatively low volume…