Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing and forecasting complex
assets across the global economy – deals in the
public, private equity, real estate, commodity
markets; helping decision makers turn data
and insights into better business results.

First time here? Read My Story
Browse my Content Database
Jonathan Poland © 2025

Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing and forecasting
complex issues across the economy;
deals in public + private equity, real
estate, commodity markets; helping
business leaders turn data and
insights into better results.

First time here? Read My Story
Browse my Content Database
Jonathan Poland © 2025

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Sales Goals Jonathan Poland

Sales Goals

Sales goals are targets for the revenue or units sold that a sales team or individual is expected to achieve…

Pricing Strategy Jonathan Poland

Pricing Strategy

Pricing strategy is the process of determining the right price for a product or service based on market conditions, business…

Behavioral Targeting Jonathan Poland

Behavioral Targeting

Behavioral targeting is a form of online advertising that uses information about a user’s online activities to create targeted advertisements.…

Product Quality Jonathan Poland

Product Quality

Product quality refers to the inherent characteristics of a product that determine its value to customers. It can include factors…

Risk Tolerance Jonathan Poland

Risk Tolerance

A risk is the possibility of an adverse event occurring, while a trigger is the root cause of that event.…

Servant Leadership Jonathan Poland

Servant Leadership

Servant leadership is a leadership style in which the leader puts the needs of the team or organization above their…

Over Planning Jonathan Poland

Over Planning

Over planning refers to the practice of spending excessive amounts of time planning without implementing any of the plans. This…

What is Force Majeure? Jonathan Poland

What is Force Majeure?

Force majeure refers to circumstances beyond the control of a party that prevent them from fulfilling their obligations under a…

Media Planning Jonathan Poland

Media Planning

Media planning involves the strategic selection and scheduling of various media channels and platforms to deliver advertising messages to a…