My name is Jonathan.
I help people build assets.

I’ve spent 20+ years analyzing and forecasting investments across the global economy. Work that’s covered deals in public and private equity, real estate, and commodities. Today, I help key decision makers leverage financial data and market insights to drive better business results.

📚 my story  🗄️ archives

about me

This is my journey.
Here’s the story so far…

Born ♓ and raised in the south, moved across 3 states, 2 major cities, and 6 schools in 18 years. Three sport 🏀 🎾 🏌 letter athlete in high school, studied computer science in college, and went into finance summer of 2001.

By November, I was a series 7 licensed broker making 300+ 📞 cold calls a day, finding and pitching deals to HNW investors, and spending nights learning strategies and best practices of top money managers.

Got really good at finding the right stocks and writing reports. Built positions in NXTL, WMB, AAPL, and CHKP. However, it didn’t take long to become disenchanted with industry norms (IYKYK) and after Hurricane Wilma destroyed my office 🏢 decided to start a research service for DIY investors. This was well before newsletters were in vogue.

Spent the next decade picking winners across the capital markets and managing private assets for a select group of clients. By 2015, I had begun working more with entrepreneurs and executives – turning investment strategies into models for better business development.

From 2002 to 2018, my research handily outperformed the S&P 500 with close to 75% accuracy. Subscribers included affluent investors, family offices, and financial professionals with total assets under management reaching well into the billions.

During that run, I helped to create and write the premium newsletter at GuruFocus and have since published over 600 📝 articles, many seen on major financial news sites. Along the way, coached 20+ executives, 2 from the Fortune 1000, and wrote a book 📖 on better investing.

In 2018, I decided to close my research service in order to focus on building a membership for business development, designed mostly for SMEs. Then my grandmother passed, the Covid-19 pandemic happened, my wife gave birth our first child all in successive years.

Fast forward to 2026… and I’m back @thekeybridge still helping people like you drive profit and progress. I’ve given away billions of $$$$ worth of advice in the last 2 decades. Check the track record. I wasn’t Ivy League educated or groomed by a major Wall Street Bank. However, I’ll put my expertise up against anyone in any industry or market.

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Personal Stuff
  • Scratch golfer when playing regularly
  • Big fan of English football, $MANU
  • Had a ~40” vertical in college, can probably still dunk
  • Avid (albeit average) chess player

Learn More

Sales Activities Jonathan Poland

Sales Activities

A sales activity is any action or task that a salesperson undertakes in order to achieve revenue. This can include…

Economic Efficiency Jonathan Poland

Economic Efficiency

Economic efficiency refers to the ability of an economy to produce the maximum possible value using its available resources, such…

Information Security Jonathan Poland

Information Security

Information security is the practice of protecting information from unauthorized access, use, disclosure, disruption, modification, or destruction. It is a…

Knowledge Work Jonathan Poland

Knowledge Work

Knowledge work refers to work that involves the creation, use, or application of knowledge and expertise. It is characterized by…

Workload Automation Jonathan Poland

Workload Automation

Workload automation is the process of automating the execution of routine tasks and processes in a business environment. It involves…

Customer Satisfaction Jonathan Poland

Customer Satisfaction

Customer satisfaction is the practice of measuring how happy customers are with a brand’s products and services. This is typically…

Research Design Jonathan Poland

Research Design

Research design is the overall plan or approach that a researcher follows in order to study a particular research question.…

What is a Competitive Market? Jonathan Poland

What is a Competitive Market?

A competitive market is a type of market in which there are numerous buyers and sellers, and in which the…

Business Services Jonathan Poland

Business Services

Business services are a type of service that is primarily provided to businesses and organizations, rather than to individual consumers.…