Customer Need Examples

Customer Need Examples

Customer Need Examples Jonathan Poland

Customer needs refer to the specific desires or requirements that a customer has for a product or service. These needs may be functional, such as the need for a particular feature or performance level, or they may be emotional, such as the need for a product to convey a certain image or status. Understanding customer needs is an important aspect of marketing, as it allows businesses to develop products and services that meet the specific needs and expectations of their target audience. By focusing on meeting customer needs, businesses can increase the likelihood of making successful sales and build strong, long-term relationships with their customers. The following are common types of customer needs.

Functionality & Features
Customers need products and services to accomplish objectives. For example, a customer needs a refrigerator that makes small ice cubes.

Price
A customer needs a product or service that meets their budget objectives or constraints. For example, a student needs a reliable bicycle for under $100.

Time & Convenience
Requirements for products and services that save time and are easy to use. For example, a hotel that is close to major attractions.

Terms
A customer requires certain terms of service. For example, a mobile network customer requires privacy such that their location and data isn’t sold to third parties.

Experience
Expectations regarding end-to-end customer experience. For example, a customer may require a hotel that feels elegant and tranquil.

Look
A customer requires a product in a particular style and color.

Design
Design related requirements such as usability. For example, a customer requires a baby stroller that is easy to fold.

Status & Identity
Customers may view certain types of products and service as an extension of their identity and element of their social status. For example, a customer may require clothing that doesn’t have a visible brand logo.

Reliability & Durability
Customers often have requirements that products and services be reliable, available and durable. For example, an airline requires aircraft that can be operated safely for many hours each month.

Performance
Performance requirements such as speed or accuracy. For example, a customer requires a software service that can process a million transactions an hour.

Efficiency
Customer requirements for efficient resource utilization. For example, a customer requires solar panels with a high conversion efficiency.

Safety
A customer may have safety related requirements. For example, a customer may strongly prefer vehicles that do well in crash tests.

Quality of Life
Requirements related to quality of life such as a customer that expects healthy menu items from a restaurant.

Risk
Needs related to risk such as a customer that requires delivery insurance.

Formulations
A customer needs a product with specific ingredients such as a moisturizer made with shea butter.

Sustainability
Requirements related to community impact, ethics and the environment.

Packaging
A customer needs a product that is easy to open and reseal.

Integration & Compatibility
Requirements for products and services to work with other products and services. For example, a mobile device that accepts memory cards.

Standards & Compliance
A customer may require that a product or service adhere to a particular set of standards or rules. For example, a restaurant may require organic certifications for its ingredients.

Learn More
Marketing Technologies Jonathan Poland

Marketing Technologies

Marketing technology, or “martech,” refers to the tools and software used to support marketing efforts, such as advertising, brand management,…

Market Entry Strategy Jonathan Poland

Market Entry Strategy

A market entry strategy is a plan for introducing products and services to a new market. This can provide an…

Abundance Mentality Jonathan Poland

Abundance Mentality

Abundance mentality is the belief that there is enough for everyone, and that abundance, rather than scarcity, should be the…

Marketing Message Jonathan Poland

Marketing Message

A marketing message refers to any media or communication that is intended to persuade or influence customers. Marketing messages can…

User Intent Jonathan Poland

User Intent

User intent refers to the goal or objective that a person has in mind at a given moment. Modeling user…

Business Functions Jonathan Poland

Business Functions

Business functions are the activities that are essential to the operation and success of a business. These functions are typically…

Commodity Risk Jonathan Poland

Commodity Risk

Commodity risk is the risk that changes in commodity prices may result in losses for a business. Commodity prices can…

Data Security Jonathan Poland

Data Security

Data security is the practice of protecting data from unauthorized access, use, modification, destruction, or deletion. It is a key…

Balance Sheet Jonathan Poland

Balance Sheet

The balance sheet is a financial statement that provides a snapshot of a company’s financial position at a specific point…

Latest Thinking

Qualified Small Business Stock (QSBS) Jonathan Poland

Qualified Small Business Stock (QSBS)

Qualified Small Business Stock (QSBS) refers to a special classification of stock in the United States that offers significant tax…

Barrick Gold Jonathan Poland

Barrick Gold

Barrick Gold Corporation (NYSE: GOLD) is a significant player in the global economy, particularly within the gold mining industry. Its…

Newmont Corporation Jonathan Poland

Newmont Corporation

Newmont Corporation (NYSE: NEM), being the world’s largest gold mining corporation, with extensive operations in mining and production of not…

Gold is Money Jonathan Poland

Gold is Money

Overview The history of gold as money spans thousands of years and has played a pivotal role in the economic…

What is Leadership? Jonathan Poland

What is Leadership?

In the modern business world, where rapid changes, technological advancements, and global challenges are the norm, effective leadership is more…

Product Durability Jonathan Poland

Product Durability

A durable product, often referred to as a durable good, is a product that does not quickly wear out or,…

Durable Competitive Advantage Jonathan Poland

Durable Competitive Advantage

The most important aspect of durability is market fit. Unique super simple products or services that does change much if…

Praxeology Jonathan Poland

Praxeology

Praxeology is the study of human action, particularly as it pertains to decision-making and the pursuit of goals. The term…

Business Models Jonathan Poland

Business Models

Business models define how a company creates, delivers, and captures value. There are numerous business models, each tailored to specific…