An elevator pitch is a brief, persuasive speech that is used to quickly and simply explain an idea or concept.…
Test marketing involves testing different marketing strategies or variations on customers in order to gather data and evaluate their effectiveness.…
Win-win, also known as mutually beneficial, refers to a situation or plan that has the potential to benefit all parties…
The Serviceable Available Market (SAM) is a term used to describe the portion of a market that is capable of…
Attention economics is a field of study that focuses on the value of human attention as a limited and highly…
A project is considered a failure when it does not meet the expectations of sponsors and other key stakeholders. This…
Brand awareness refers to the extent to which consumers are familiar with and able to recognize a brand. It is…
Customer dissatisfaction refers to a customer’s negative evaluation of a product or service. It can be measured by asking customers…
The business environment refers to the external factors and conditions that can affect a company’s operations and performance. It includes…
