Net neutrality is the principle that all internet traffic should be treated equally, without discrimination or preference given to certain…
Time to volume is a marketing metric that measures the time it takes for a new product to go from concept to launch and reach a significant level of sales or usage.
Brand switching refers to the act of a customer switching from a brand that they were previously loyal to, to…
A digital channel is a means of distributing or selling products or services electronically, as opposed to through physical channels…
An agency cost is an inefficiency that arises when there are differences in the motivations and access to information between…
Behavioral targeting is a form of online advertising that uses information about a user’s online activities to create targeted advertisements.…
A cash cow is a business or product that generates a steady stream of income or profits for a company.…
A data breach is a security incident in which sensitive, protected, or confidential data is accessed, disclosed, or stolen. Data…
Leadership development is the process of helping employees develop the necessary skills and competencies to take on leadership roles within…
