Terms + Topics
Pricing Strategies Jonathan Poland

Pricing Strategies

Pricing strategy involves deciding on the right prices for a company’s products or services in order to achieve specific business…

Geographic Segmentation Jonathan Poland

Geographic Segmentation

Geographic segmentation is a marketing strategy that involves dividing a target market into smaller groups based on geographical characteristics such…

Camping Strategy Jonathan Poland

Camping Strategy

Camping strategy is the practice of a using a geographical location as a competitive advantage. It has several common applications:…

Business Values Jonathan Poland

Business Values

Business values are statements that reflect the ethical principles of a company. These values are intended to guide the company’s…

What is a Cash Cow? Jonathan Poland

What is a Cash Cow?

A cash cow is a business or product that generates a steady stream of income or profits for a company.…

Target Audience Jonathan Poland

Target Audience

A target audience refers to the specific group of individuals or consumers that a business or organization is trying to…

Yield Management Jonathan Poland

Yield Management

Yield management is a pricing strategy used by businesses that offer access to fixed-capacity assets, such as airline seats and…

Brand Quality Jonathan Poland

Brand Quality

Brand quality is the perception of the level of excellence that a brand achieves in the eyes of its customers.…

Economic Opportunity Jonathan Poland

Economic Opportunity

Economic opportunity refers to the support that a society provides to individuals that enables them to thrive in the economy.…

Content Database

Customer Preferences Jonathan Poland

Customer Preferences

Customer preferences are the specific desires, likes, dislikes, and motivations that influence a customer’s purchasing decisions. These preferences complement customer…

Technology Factors Jonathan Poland

Technology Factors

Technology factors are any external changes related to technology that may affect an organization’s strategy. Identifying and analyzing technology factors…

Cost Advantage Jonathan Poland

Cost Advantage

A cost advantage refers to the ability of a company to produce a product or offer a service at a…

Ease of Use Jonathan Poland

Ease of Use

Ease of use refers to the usability of a product, service, tool, process, or environment, and is an important factor…

The GSA Process 150 150 Jonathan Poland

The GSA Process

The General Services Administration (GSA) is an independent agency of the United States government responsible for managing and supporting the…

Sales and Operations Planning Jonathan Poland

Sales and Operations Planning

Sales and operations planning (S&OP) is a process used by companies to effectively align their sales plans with their operational…

Process Risk Jonathan Poland

Process Risk

Process risk is the risk of financial loss or other negative consequences that may arise from the operation of a…

Sales Channels Jonathan Poland

Sales Channels

A sales channel is a way of selling products or services to customers. This can include direct sales, such as…

Alternative Hypothesis Jonathan Poland

Alternative Hypothesis

An alternative hypothesis is a hypothesis that proposes a relationship between variables. This can include any hypothesis that predicts a…