A fail-safe is a mechanism or system that is designed to prevent harm or damage in the event of a…
Promotion refers to any marketing strategy that is aimed at increasing recognition, awareness, and interest in a brand, product, or…
Fear of missing out, also known as FOMO, is a type of motivation that is driven by a fear of…
Market potential is the entire size of the market for a product at a specific time. It represents the upper limits of the market for a product. Market potential is usually measured either by sales value or sales volume.
Business relationships are the connections, interactions, and communications between a company and its stakeholders. These relationships can have value for…
A cultural norm is a shared belief or behavior that is considered to be acceptable or appropriate within a particular…
A customer requirement refers to a specification or need that is expressed by a customer, rather than being generated internally…
An augmented product is a product that includes intangible benefits beyond the physical product itself. These intangible benefits may include…
An income statement is a financial statement that shows a company’s revenues, expenses, and profits over a specific period of…
