Terms + Topics
Quality Goals Jonathan Poland

Quality Goals

Quality goals are specific targets that are set to improve the quality of a product, service, or process. They are…

Blockchain Jonathan Poland

Blockchain

Blockchain is a type of distributed database that allows multiple parties to store, share, and access data in a secure…

Capital Financing 150 150 Jonathan Poland

Capital Financing

Capital financing is a critical aspect for businesses, particularly when it comes to development and expansion. It involves raising funds…

Sales Skills Jonathan Poland

Sales Skills

Sales skills are the abilities, knowledge, and personal characteristics that enable an individual to succeed in a sales role. These…

Business Case for Selling B2G 150 150 Jonathan Poland

Business Case for Selling B2G

A hypothetical example of a business case where a company could potentially double its revenue by securing a specific government…

Window of Opportunity Jonathan Poland

Window of Opportunity

The window of opportunity is a concept that refers to a limited time period during which an opportunity is available…

Product Category Jonathan Poland

Product Category

A product category is a classification of similar or related products or services. These categories are often created by a…

Quality Requirements Jonathan Poland

Quality Requirements

Quality requirements refer to the specific standards that a product, service, process, or environment must meet in order to be…

Data Breach Jonathan Poland

Data Breach

A data breach is a security incident in which sensitive, protected, or confidential data is accessed, disclosed, or stolen. Data…

Content Database

Brand Switching Jonathan Poland

Brand Switching

Brand switching refers to the act of a customer switching from a brand that they were previously loyal to, to…

Lead Generation Jonathan Poland

Lead Generation

Lead generation is the process of identifying and attracting potential customers for a business. This is typically the first step…

Target Costing Jonathan Poland

Target Costing

Target costing is a cost management approach that involves setting a target cost for a product or service and then…

Call To Action Jonathan Poland

Call To Action

A call to action (CTA) is a phrase or statement that is used to encourage a specific response or action…

Examples of an Argument Jonathan Poland

Examples of an Argument

An argument is a series of statements or reasons that support a particular position or viewpoint. This position can be…

Risk Acceptance Jonathan Poland

Risk Acceptance

Risk acceptance involves consciously deciding to take on a risk, often because the potential reward outweighs the potential negative consequences…

The World’s Biggest Customer 150 150 Jonathan Poland

The World’s Biggest Customer

the U.S. government is the world’s biggest customer, spending over $6 trillion annually on goods and services. Here are some…

User Story Jonathan Poland

User Story

A user story is a concise description of a specific expectation or need that a user has for a product,…

Business Scale Jonathan Poland

Business Scale

Business scale refers to the impact that a company’s size has on its competitive advantage. A scalable business is one…