Terms + Topics
What is a Cash Cow? Jonathan Poland

What is a Cash Cow?

A cash cow is a business or product that generates a steady stream of income or profits for a company.…

What is a Business Case? Jonathan Poland

What is a Business Case?

A business case is a document that presents a proposal for a project, strategy, or course of action. It is…

Brand Metrics Jonathan Poland

Brand Metrics

Brand metrics are used to assess the effectiveness of branding efforts and marketing strategies in terms of brand identity, positioning,…

Abundance Mentality Jonathan Poland

Abundance Mentality

Abundance mentality is the belief that there is enough for everyone and that abundance, rather than scarcity, is the natural…

Research Skills Jonathan Poland

Research Skills

Research skills are abilities that enable individuals to effectively investigate, analyze, and communicate knowledge. These skills are essential for success…

Variable Expenses Jonathan Poland

Variable Expenses

Variable expenses are expenses that can fluctuate over time, making them more difficult to budget and predict than fixed expenses.…

Pull Strategy Jonathan Poland

Pull Strategy

A pull strategy is a marketing approach in which a company creates demand for its product or service by promoting…

In-Store Marketing Jonathan Poland

In-Store Marketing

In-store marketing refers to the use of physical retail locations, such as stores and showrooms, as a platform for marketing…

Examples of Products Jonathan Poland

Examples of Products

A product is something that has value and can be sold on a market. In order for a product to…

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Professionalism Jonathan Poland

Professionalism

Professionalism is the practice of following the standards and expectations of one’s profession, organization, and role. It involves upholding the…

Algorithmic Accountability Jonathan Poland

Algorithmic Accountability

Algorithmic accountability is the concept of holding algorithms and the organizations that use them accountable for the decisions they make…

Data Asset Jonathan Poland

Data Asset

A data asset is any data that is expected to produce future financial returns. The value of a data asset…

Lifetime Customer Value Jonathan Poland

Lifetime Customer Value

Lifetime customer value (LCV) is a measure of the total value that a customer will bring to a business over…

Technology Theories Jonathan Poland

Technology Theories

A technology theory is a broad idea that has significant implications for technology and its effects on society and culture.…

Product Identity Jonathan Poland

Product Identity

Product identity refers to the overall personality or character of a product. This can include the product’s features, benefits, and…

Project Proposal Jonathan Poland

Project Proposal

A project proposal is a document that outlines a proposed project and presents it to potential sponsors or stakeholders for…

Design Thinking Jonathan Poland

Design Thinking

Design thinking is a process that uses design principles and techniques to solve complex problems, create new ideas, and develop…

Business Values Jonathan Poland

Business Values

Business values are statements that reflect the ethical principles of a company. These values are intended to guide the company’s…