Brand Vision

Brand Vision

Brand Vision Jonathan Poland

A brand vision is a statement that paints a picture of the future your brand. Brand vision is the long-term direction and purpose of a brand. It is a statement of what the brand hopes to achieve and the values that guide its actions. A strong brand vision can inspire and guide employees, as well as attract and retain customers.

Here are some examples of brand vision:

  1. Nike: Nike’s brand vision is “To bring inspiration and innovation to every athlete in the world.” This vision is reflected in the company’s focus on developing high-quality, performance-enhancing products and experiences that inspire athletes to achieve their potential.
  2. Apple: Apple’s brand vision is “To design products that are simple, beautiful, and easy to use.” This vision is reflected in the company’s focus on creating innovative, user-friendly products that are aesthetically pleasing and make complex tasks easier.
  3. Amazon: Amazon’s brand vision is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” This vision is reflected in the company’s focus on providing a wide selection of products, convenient shopping options, and exceptional customer service.
  4. Disney: Disney’s brand vision is “To make people happy.” This vision is reflected in the company’s focus on creating immersive and magical entertainment experiences that bring joy and delight to people of all ages.
  5. Coca-Cola: Coca-Cola’s brand vision is “To refresh the world in mind, body, and spirit, and inspire moments of optimism and happiness.” This vision is reflected in the company’s focus on creating refreshing beverage experiences that bring people together and lift their spirits.

Overall, brand vision is the long-term direction and purpose of a brand, and it can serve as a guiding force for employees and a compelling reason for customers to choose a brand. A strong brand vision can help to differentiate a brand from its competitors and drive business success.

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