Product Category

Product Category

Product Category Jonathan Poland

A product category is a classification of similar or related products or services. These categories are often created by a company or industry organization to organize their offerings and may be arranged in a hierarchical structure resembling a tree or in a flat list. Product categories help customers and businesses alike to find and compare products more easily. The following are common types of product category.

An industry such as technology or hospitality.

Functionality such as accounting software or running shoes.

Customer Needs
Customer needs such as summer versus winter tires.

Customer Preferences
Customer preferences such as healthy ingredients or a particular style. For example, organic tea or punk music.

In some cases, a demographic is considered a product category such as children’s goods or women’s clothing.

Convenience such as fast moving consumer goods and fast food.

Quality levels such as economy versus business class flights.

Performance such as city bicycles versus racing bicycles.

Premium features and production methods such craft production. For example, premium beer versus regular.

Content Database

Scaling 101 Jonathan Poland

Scaling 101

Scaling is the process of increasing the size, scope, or reach of a business, product, or service. This can involve…

Business Development Skills Jonathan Poland

Business Development Skills

Business development is a term that is often used to refer to sales jobs. However, it can also refer to…

Examples of Consumer Goods Jonathan Poland

Examples of Consumer Goods

Consumer goods are physical products that are purchased by individuals for their own personal use. These goods are typically tangible,…

Working Style Jonathan Poland

Working Style

Working style refers to an individual’s preferred approach to performing their job and completing tasks. This can include factors such…

Risk Contingency Jonathan Poland

Risk Contingency

A risk contingency plan is a course of action that is put in place to mitigate the negative consequences of…

Action Plan Jonathan Poland

Action Plan

An action plan is a detailed strategy that outlines the steps and resources needed to achieve a specific goal. It…

Overthinking Jonathan Poland


Overthinking, also known as rumination, is a thought process that involves excessive and prolonged contemplation of a problem or situation.…

Operating Model Jonathan Poland

Operating Model

An operating model is a framework that outlines how a business operates. It typically covers how a business produces and…

What is Cultural Fit? Jonathan Poland

What is Cultural Fit?

Culture fit refers to the compatibility of a candidate’s attitudes and experiences with an organization’s culture. It is a hiring…