Elevator Pitch

Elevator Pitch

Elevator Pitch Jonathan Poland

An elevator pitch is a brief, persuasive speech that is used to quickly and simply explain an idea or concept. It is typically used in business settings to help sell a product or service, or to persuade potential investors to support a business venture. The name “elevator pitch” comes from the idea that it should be possible to deliver the pitch in the time it takes to ride an elevator, or about 30 seconds to a minute. The goal of an elevator pitch is to quickly and effectively communicate the key features and benefits of an idea or product in a way that will spark the listener’s interest and leave them wanting to learn more.

Here is an example of an elevator pitch:

“Hello, my name is John and I am the founder of XYZ company. We have developed a new type of eco-friendly water bottle that is made from 100% recycled plastic. Our bottles are durable, reusable, and BPA-free, making them a more sustainable alternative to traditional single-use plastic water bottles. We have already gained a loyal following among outdoor enthusiasts and are looking to expand into the fitness and wellness markets. If you are interested in learning more about our product, please visit our website at xyzcompany.com or contact us to schedule a meeting.”

Learn More
Modular Products Jonathan Poland

Modular Products

Modular products are products that are made up of standardized, interchangeable parts or modules that can be easily assembled and…

Customer Relationships Jonathan Poland

Customer Relationships

Customer relationships refer to the interactions between a business and its potential, current, and former customers. These interactions can take…

What is a Cash Cow? Jonathan Poland

What is a Cash Cow?

A cash cow is a business or product that generates a steady stream of income or profits for a company.…

Market Intelligence Jonathan Poland

Market Intelligence

Market intelligence refers to the process of gathering, analyzing, and disseminating information about a market, competitors, and industry trends in…

What is Baseline? Jonathan Poland

What is Baseline?

A baseline is a reference point or starting point that represents the status or condition of something at a specific…

Ways of Thinking Jonathan Poland

Ways of Thinking

Ways of thinking refer to the mindsets and approaches that individuals use to form their ideas, opinions, decisions, and actions.…

Division of Labor Jonathan Poland

Division of Labor

The process of dividing work into specific roles, tasks, and steps is known as division of labor. This allows individuals…

What is a Business Case? Jonathan Poland

What is a Business Case?

A business case is a document that presents a proposal for a project, strategy, or course of action. It is…

Risk Reduction Jonathan Poland

Risk Reduction

Risk reduction involves the use of various methods to minimize or eliminate risk exposures. This can be done by decreasing…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Sentiment Analysis Jonathan Poland

Sentiment Analysis

Sentiment analysis is the process of analyzing and extracting subjective information from text data. It is a type of natural…

Examples of Consumer Goods Jonathan Poland

Examples of Consumer Goods

Consumer goods are physical products that are purchased by individuals for their own personal use. These goods are typically tangible,…

A/B Testing Jonathan Poland

A/B Testing

A/B testing, also known as split testing or experimentation, is a statistical method used to compare two versions of a…

Compliance Risk Jonathan Poland

Compliance Risk

Compliance risk refers to the risk that an organization may face as a result of not complying with laws, regulations,…

Risks of Artificial Intelligence Jonathan Poland

Risks of Artificial Intelligence

Artificial intelligence (AI) has often been depicted in science fiction as a potential threat to human life or well-being. In…

Serviceable Available Market Jonathan Poland

Serviceable Available Market

The Serviceable Available Market (SAM) is a term used to describe the portion of a market that is capable of…

Demand Generation Jonathan Poland

Demand Generation

Demand generation is any marketing or sales activity designed to create recognition, awareness and interest in a firm’s brand and…

Target Costing Jonathan Poland

Target Costing

Target costing is a cost management approach that involves setting a target cost for a product or service and then…

Management Levels Jonathan Poland

Management Levels

A management level is a layer of accountability and responsibility in an organization. It is common for organizations to have…