ERG Theory

ERG Theory

ERG Theory Jonathan Poland

ERG theory is a motivational theory that was developed by Clayton Alderfer. It is an extension of Maslow’s hierarchy of needs and proposes that there are three main human needs: existence, relatedness, and growth. ERG theory states that motivations can be grouped into the categories: existence, relatedness and growth. Existence are motivations that are at the basic survival level such as the need to eat and be safe. Relatedness are social motivations. Growth is a set of motivations related to personal development and self-actualization.

According to ERG theory, the existence needs are the basic physiological and safety needs that are necessary for survival. These include needs for food, shelter, and security. When these needs are satisfied, individuals are motivated to fulfill their relatedness needs, which are the need for social connections and interpersonal relationships. Once the relatedness needs are satisfied, individuals are motivated to fulfill their growth needs, which are the needs for personal development and self-actualization.

ERG theory suggests that individuals can be motivated by different needs at different times, and that they may move back and forth between the different levels of needs. For example, someone who is motivated by their relatedness needs may temporarily shift their focus to their existence needs if they face a threat to their survival.

ERG theory also proposes that frustration and regression can occur when an individual’s needs are not met. Frustration occurs when an individual is unable to fulfill a higher-level need, such as growth, and regression occurs when an individual reverts to focusing on lower-level needs, such as existence, in response to frustration.

Overall, ERG theory provides a more complex and dynamic view of human motivation than Maslow’s hierarchy of needs. It emphasizes the interconnectedness of different needs and the role of frustration and regression in motivation.

Learn More
Overchoice Jonathan Poland

Overchoice

Overchoice, also known as the “paradox of choice,” is a phenomenon in which having too many options or choices can…

Risk Culture Jonathan Poland

Risk Culture

Risk culture refers to the values, attitudes, and behaviors related to risk management that are inherent in the culture of…

Situational Awareness Jonathan Poland

Situational Awareness

Situational awareness (SA) is the ability to understand and effectively respond to a situation by being aware of what is…

Examples of Transparency Jonathan Poland

Examples of Transparency

Transparency refers to the practice of openly and honestly disclosing information to stakeholders within an organization, such as the public,…

Relational Capital Jonathan Poland

Relational Capital

Relational capital refers to the value that a company derives from its relationships with stakeholders, such as customers, employees, suppliers,…

Request for Proposal Jonathan Poland

Request for Proposal

An RFP (request for proposal) is a document that asks suppliers to provide a detailed proposal for a supply contract.…

Supplier Risk Jonathan Poland

Supplier Risk

Supplier risk refers to the risk that a supplier will not fulfill their commitments to an organization, which could result…

Cash Flow Statement Jonathan Poland

Cash Flow Statement

The cash flow statement is a financial statement that shows the inflows and outflows of cash for a company over…

Customer Advocacy Jonathan Poland

Customer Advocacy

Customer advocacy is a customer service strategy that involves employees representing and fighting for the interests of customers, rather than…

Content Database

Regulatory Risk Jonathan Poland

Regulatory Risk

Regulatory risk refers to the risk that a company will face regulatory actions or penalties as a result of non-compliance…

Business Decisions Jonathan Poland

Business Decisions

A business decision is a commitment made by a company, team, or individual employee to a specific course of action.…

Algorithmic Pricing Jonathan Poland

Algorithmic Pricing

Algorithmic pricing involves using automation to set prices dynamically based on a variety of factors, such as customer behavior, market…

What is a Durable Product? Jonathan Poland

What is a Durable Product?

A durable product is a product that is designed to last for an extended period of time, typically several years…

Business Optimization Jonathan Poland

Business Optimization

Business optimization is the ongoing process of evaluating the efficiency, productivity, and performance of a business and identifying ways to…

Icahn Enterprises Jonathan Poland

Icahn Enterprises

Icahn Enterprises L.P. (IEP) is a diversified holding company headquartered in New York City, founded and chaired by billionaire investor…

Decoy Effect Jonathan Poland

Decoy Effect

The decoy effect is a cognitive bias that occurs when people make choices based on the relative attractiveness of options.…

Risk Management 101 Jonathan Poland

Risk Management 101

Risk management is the process of identifying, assessing, and mitigating potential risks to an organization’s assets, operations, and reputation. It…

Sustainable Design Jonathan Poland

Sustainable Design

Designing for sustainability involves creating products, services, and processes that minimize environmental impact and enhance quality of life for the…