Contingency Planning

Contingency Planning

Contingency Planning Jonathan Poland

Contingency planning is a risk management strategy that involves developing alternative plans or strategies in case the primary plan is disrupted by unforeseen risks or events. The purpose of contingency planning is to minimize the negative impact of disruptions and to ensure that an organization is able to continue operating as smoothly as possible.

Contingency planning involves identifying potential risks that could disrupt the primary plan, assessing the likelihood and impact of those risks, and developing alternative plans or strategies to mitigate their effects. This may include identifying backup resources, establishing communication protocols, and implementing procedures for dealing with unexpected events.

Contingency planning is an important part of effective risk management, as it helps organizations to prepare for and respond to unexpected events that could have significant impacts on their operations. By developing contingency plans, organizations can minimize the potential consequences of disruptions and increase their ability to recover quickly and effectively. The following are illustrative examples.

Disaster
A school near the sea plans for a tsunami. This includes a detailed evacuation route, procedures, roles & responsibilities, training and regular drills that are evaluated to drive improvements.

Environment
A city plans what it will do if air quality reaches dangerous levels. For example, they may identify sources of pollution that will be shutdown in an environmental emergency.

Infrastructure & Facilities
A firm plans what it will do if an entire data center goes offline for an extended period of time due to damage to infrastructure such as solar panels, electrical grids, telecom networks, roads and/or the facility itself.

Partners
A firm plans what to do if they lose a major partner. For example, an electronics manufacture that makes contingency plans for the loss of a core supplier.

Talent
A firm relies on the instincts and creative talent of a chief design officer who has consistently developed winning products. They plan what to do if the designer leaves the firm. For example, they may plan a professional development program that allows 6-12 designers to acquire the abilities required to one day assume the chief design position.

Markets
A firm plans what they will do if a major product update fails on the market.

Political
A company plans what to do if political instability impacts its supply chain in a particular country or region.

Trade
A company plans what they will do if a trade war and resulting trade barriers causes their products to be uncompetitive in foreign markets.

Prices
A farmer plans what to do if corn prices fall dramatically such that it is no longer a viable crop on her land.

Brand Perception Jonathan Poland

Brand Perception

Brand perception refers to the way that a brand is perceived by its target audience. It’s important for companies to…

Chaos Theory Jonathan Poland

Chaos Theory

Chaos theory is a branch of mathematics that studies the behavior of complex systems and the impact of small changes…

Message Framing Jonathan Poland

Message Framing

Message framing is the way in which information and communications are constructed and presented. The way a message is framed…

Knowledge Value Jonathan Poland

Knowledge Value

Knowledge value is the value that is derived from knowledge, skills, and information. It can be a measure of the…

Continuous Process Jonathan Poland

Continuous Process

A continuous process is a series of steps that are designed to be executed concurrently, meaning that all the steps…

Small Business Jonathan Poland

Small Business

A small business is a privately owned and operated company with a small number of employees and relatively low volume…

Automation Jonathan Poland

Automation

Automation refers to the use of technology to perform tasks that were previously done manually. In recent years, automation has…

Substitution Pricing Jonathan Poland

Substitution Pricing

A substitution price is the price at which a customer will choose to switch to a different product or service…

Rule of Three Jonathan Poland

Rule of Three

The rule of three is an economic theory that posits that large, mature markets tend to be dominated by three…

Learn More

Sales Activities Jonathan Poland

Sales Activities

A sales activity is any action or task that a salesperson undertakes in order to achieve revenue. This can include…

Working Style Jonathan Poland

Working Style

Working style refers to an individual’s preferred approach to performing their job and completing tasks. This can include factors such…

Data Infrastructure Jonathan Poland

Data Infrastructure

Data infrastructure refers to the hardware, software, and network resources that support the collection, storage, processing, and analysis of data.…

Business Equipment Jonathan Poland

Business Equipment

Business equipment refers to the tools, machines, and other physical assets that a company uses to conduct its operations. This…

Sticky Information Jonathan Poland

Sticky Information

Sticky information is information that is difficult to transfer. This is an analogy that information that knowledge “sticks” to people,…

Customer Retention Jonathan Poland

Customer Retention

Customer retention is the practice of reducing the loss of customers to competitors. A high customer retention rate typically results…

Marketing Media Jonathan Poland

Marketing Media

Marketing media refers to the channels or platforms that businesses use to deliver their marketing messages to their target audiences.…

Sales Promotion Jonathan Poland

Sales Promotion

Sales promotion refers to the use of various incentives and discounts to encourage customers to make a purchase. These promotions…

Positive Feedback Loop Jonathan Poland

Positive Feedback Loop

A positive feedback loop is a situation where an initial change or input (A) leads to a further change or…