Brand Legacy

Brand Legacy

Brand Legacy Jonathan Poland

Brand legacy refers to the strong association that a brand has with a particular product or service. A brand with a strong legacy is typically seen as a leader in its product or service category and may have significant value as a result. However, a brand legacy can also be seen as a double-edged sword. On the one hand, it can be a major asset, helping to differentiate the brand from its competitors and drive customer loyalty.

On the other hand, it can make it difficult for the brand to diversify or move into new product categories, as it may be strongly associated with a specific product or service in the minds of consumers. In addition, a brand legacy may make it difficult for the brand to escape association with a product that is no longer popular or relevant. Overall, brand legacy can be both a positive and a negative factor for a brand, depending on the specific circumstances.

Content Database

Process Automation Jonathan Poland

Process Automation

Introduction: Process automation refers to the use of information systems to automate business processes in order to improve efficiency and…

Cost Performance Index Jonathan Poland

Cost Performance Index

Cost Performance Index (CPI) is a project management metric that measures the efficiency of project cost management. It is calculated…

What is a One Stop Shop? Jonathan Poland

What is a One Stop Shop?

A one stop shop is a business that offers a wide range of products and services from a single location,…

Time To Value Jonathan Poland

Time To Value

Overview Time to Value (TTV) is a business concept that refers to the period it takes for a customer to…

What Is Innovation Capital? Jonathan Poland

What Is Innovation Capital?

Innovation capital is a form of intellectual capital that refers to the resources and processes that an organization uses to…

What is Integrity? Jonathan Poland

What is Integrity?

Integrity is a concept that refers to the adherence to moral and ethical principles, as well as the consistency between…

Media Infrastructure Jonathan Poland

Media Infrastructure

Media infrastructure refers to the technologies, services, facilities, and outlets that are essential for the communication of information, opinions, and…

Types of Work Jonathan Poland

Types of Work

Work refers to any productive activity or pursuit that is undertaken in order to create value. There are countless types…

Corporate Governance Jonathan Poland

Corporate Governance

Corporate governance refers to the system of rules, practices, and processes by which a company is directed and controlled. It…