Tribes Jonathan Poland

Tribes are groups of people who self-organize around common interests, values, communities, professions, needs, or aspirations. The concept of tribes has been around for a long time, but the rise of social media and other online platforms in the 1990s has made it easier for people to connect and form tribes based on shared interests and values. Marketing and user experience design teams often use the concept of tribes to better understand their customers and develop strategies that are tailored to their needs and preferences. For example, a marketing team may engage with a particular tribe on social media to learn more about their preferences, habits, values, and aspirations, and use this information to develop targeted marketing campaigns or design products and experiences that meet their needs. Overall, understanding tribes can be a valuable tool for businesses seeking to connect with and engage their target audience.

Here are some examples:

  1. A group of hikers who connect through social media to share information about trails, gear, and outdoor adventures.
  2. A community of foodies who come together to discuss and share their love of cooking, dining, and food culture.
  3. A network of small business owners who support each other and share advice and resources related to starting and running a business.
  4. A group of people who are passionate about environmental conservation and work together to promote sustainable practices and raise awareness about environmental issues.
  5. A community of musicians who collaborate and share their music, ideas, and experiences with each other.

Tribes can form around a wide range of interests, values, and goals, and can be a powerful force for connecting people and fostering a sense of community. Marketing and user experience teams can use the concept of tribes to better understand and engage with their target audience, and develop strategies that are tailored to the needs and preferences of specific groups.

Learn More
What is an Intermediary? Jonathan Poland

What is an Intermediary?

An intermediary is a person or organization that acts as a go-between or intermediary for two or more parties in…

Product Experience Jonathan Poland

Product Experience

Product experience refers to the overall value that a product or service provides to customers based on their perceptions as…

Brand Legacy Jonathan Poland

Brand Legacy

Brand legacy refers to the strong association that a brand has with a particular product or service. A brand with…

Economic Change Jonathan Poland

Economic Change

Economic change refers to shifts in economic conditions, such as changes in GDP, employment rates, and prices. These shifts can…

Performance Feedback Jonathan Poland

Performance Feedback

Performance feedback is any type of communication that evaluates an employee’s work performance and provides them with guidance on how…

Data Analysis Jonathan Poland

Data Analysis

Data analysis is the process of collecting, organizing, and examining data in order to draw conclusions and make informed decisions.…

Collectables Jonathan Poland


Collectables, also known as collectibles or antiques, are items that are valued for their rarity, historical significance, or aesthetic appeal.…

Service Quality Jonathan Poland

Service Quality

Service Quality is determined by the value it holds for customers. This value can vary from person to person and…

Algorithms Jonathan Poland


An algorithm is a set of instructions or rules that are followed to solve a problem or accomplish a task.…

Latest Thinking

Qualified Small Business Stock (QSBS) Jonathan Poland

Qualified Small Business Stock (QSBS)

Qualified Small Business Stock (QSBS) refers to a special classification of stock in the United States that offers significant tax…

Barrick Gold Jonathan Poland

Barrick Gold

Barrick Gold Corporation (NYSE: GOLD) is a significant player in the global economy, particularly within the gold mining industry. Its…

Newmont Corporation Jonathan Poland

Newmont Corporation

Newmont Corporation (NYSE: NEM), being the world’s largest gold mining corporation, with extensive operations in mining and production of not…

Gold is Money Jonathan Poland

Gold is Money

Overview The history of gold as money spans thousands of years and has played a pivotal role in the economic…

What is Leadership? Jonathan Poland

What is Leadership?

In the modern business world, where rapid changes, technological advancements, and global challenges are the norm, effective leadership is more…

Product Durability Jonathan Poland

Product Durability

A durable product, often referred to as a durable good, is a product that does not quickly wear out or,…

Durable Competitive Advantage Jonathan Poland

Durable Competitive Advantage

The most important aspect of durability is market fit. Unique super simple products or services that does change much if…

Praxeology Jonathan Poland


Praxeology is the study of human action, particularly as it pertains to decision-making and the pursuit of goals. The term…

Business Models Jonathan Poland

Business Models

Business models define how a company creates, delivers, and captures value. There are numerous business models, each tailored to specific…