Research Design

Research Design

Research Design Jonathan Poland

Research design is the overall plan or approach that a researcher follows in order to study a particular research question. There are many different research designs that can be used, depending on the specific goals and characteristics of the research project.

For example, a researcher might use a descriptive research design to simply observe and describe a particular phenomenon, or a experimental research design to test a hypothesis by manipulating variables and observing the effects. Other common research designs include cross-sectional, longitudinal, and mixed-methods designs. These research designs are used to guide the collection and analysis of data, and to help ensure that the research is rigorous and reliable. The following are common types of research design.

Secondary Research

Review and narrative that is based on existing sources.

Meta-analysis

Analysis that uses existing sources. For example, a review of multiple studies that numerically aggregates and summarizes their findings.

Primary Research

Primary research produces new observations. Also known as original research.

Qualitative Research

Collecting, analyzing, and interpreting non-numerical data such as interviews with people.

Qualitative Research

Collecting, analyzing, and interpreting non-numerical data such as sensor readings.

Scientific Research

Research that strictly conforms to the scientific method including elements such as a falsifiable hypothesis, empirical evidence and peer review.

Correlational Research

Correlational research looks for correlations between variables without manipulating these variables. Correlation doesn’t equal causation such that these studies can produce misleading impressions that one thing causes another when both may be influenced by some third factor.

Data Dredging

Using software to automatically find correlated variables in datasets. This can be used to produce fraudulent research whereby a researcher misrepresents their method by pretending to start with a research question when they actually worked backwards from automatically discovered correlations. Data dredging also plays a valid role in exploratory research.

Exploratory Research

Research that lays the groundwork for other research. For example, a data analysis that is used to formulate a problem statement, hypothesis or experiment design.

Causal-Comparative Research

Causal-comparative research attempts to use data to establish evidence for a cause and effect relationship. This might use several datasets and detailed controls that aggressively seek to eliminate alternative explanations for an effect. For example, if people who live near busy highways have a higher risk of some health problem a study may control for other factors that may explain this correlation such as income level or lifestyle.

Observational Study

Research where the independent variable isn’t controlled such that it isn’t an experiment. This can be exploratory research, correlational research or causal-comparative research.

Cohort Study

Studies based on groups of people who share a common characteristic, known as a cohort.

Prospective Cohort

Choosing the members of cohorts at the start of a study.

Retrospective Cohort

Cohorts are selected based on historical data. Runs some risk that the researcher will aggressively define the cohort to fit some pattern found in the data.

Case–control Study

A retrospective cohort selected based on outcomes such as comparing the lifestyle of people who get a disease with those who don’t get it. Useful for exploratory research but problematic for establishing cause and effect. For example, if you scan for differences in the lifestyle of people who graduate high school and those who don’t you may find that jelly donut consumption are different between these two cohorts but it is a stretch to suggest this is a cause.

Case Study

A detailed report of a single example. Useful for exploratory research. For example, a doctor who documents an allergic reaction to a chemical that hasn’t been on the market for long.

Longitudinal Study

Measuring the same variables over an extended period of time. Often an observational cohort study that observes a group of people over some time period. However, experimental research can also be a longitudinal study such as an experiment on a field of crops for half a year.

Cross-sectional Study

A study that compares observations at a point in time. For example, comparing the air quality of cities and the rate of a disease in those cities with the most recent data available for each city.

Experimental Research

Experimental research is the testing of a hypothesis or multiple hypotheses with experiments. This involves changing an independent variable to observe corresponding changes to a dependent variable. For example, a researcher who produces different types of stainless steel formulations to test which is most resistant to seawater.

Lab Experiment

An experiment in a lab where many variables can be controlled. For example, testing a fertilizer on plants in a lab where you can control extraneous variables such as light, temperature, humidity and water.

Field Experiment

An experiment that occurs in the real world where some variables can’t be controlled. For example, testing a fertilizer on a farm.

Randomized Controlled Trial

A standard for important experiments such as clinical trials for medical treatments that uses random allocation of participants to treatment and control groups to achieve statistical control over factors that may influence results. For example, if body weight may influence the outcome of a trial, people can be randomly distributed into treatment and control groups such that body weight distributions are likely to be similar in each group.

Natural Experiment

A natural experiment is a real world situation that resembles an experiment. This is useful were experiments would likely be unethical. For example, a factory where workers are currently exposed to a hazardous substance.

Constructive Research

Constructive research addresses a real world problem. For example, computer science research that seeks to design algorithms to perform a computation more efficiently.

Research & Development

Constructive research that designs a process, method, procedure, device, machine, product or service. For example, rapid prototyping of possible battery technologies.

Learn More…

Business Environment Jonathan Poland

Business Environment

The business environment refers to the external factors and conditions that can…

Price Umbrella Jonathan Poland

Price Umbrella

A price umbrella is a pricing strategy in which a company sets…

Compliance Testing Jonathan Poland

Compliance Testing

Compliance testing is the process of evaluating an organization’s compliance with laws,…

Brand Implementation Jonathan Poland

Brand Implementation

Brand implementation involves the use of project management techniques to plan and…

Brand Values Jonathan Poland

Brand Values

Brand values are the principles and beliefs that a brand stands for…

Team Strategy Jonathan Poland

Team Strategy

A team strategy is a plan that outlines how a team will…

Joint Ventures Jonathan Poland

Joint Ventures

A joint venture is a business venture or partnership between two or…

Market Fit Jonathan Poland

Market Fit

Market fit refers to the extent to which a product or service…

What is Force Majeure? Jonathan Poland

What is Force Majeure?

Force majeure refers to circumstances beyond the control of a party that…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Technical Requirements Jonathan Poland

Technical Requirements

Technical requirements are specifications for a technology such as a system or…

Benchmarking Jonathan Poland

Benchmarking

Benchmarking is the process of comparing the performance of a business, product,…

What are Finished Goods? Jonathan Poland

What are Finished Goods?

Finished goods are products that have completed the manufacturing process and are…

Risks of Artificial Intelligence Jonathan Poland

Risks of Artificial Intelligence

Artificial intelligence (AI) has often been depicted in science fiction as a…

Segregation of Duties Jonathan Poland

Segregation of Duties

Segregation of duties is a principle in internal control that aims to…

Types of Capital Jonathan Poland

Types of Capital

Capital is an asset that is expected to produce future economic value.…

Design Thinking Jonathan Poland

Design Thinking

Design thinking is a process that uses design principles and techniques to…

Examples of an Argument Jonathan Poland

Examples of an Argument

An argument is a series of statements or reasons that support a…

Lifetime Customer Value Jonathan Poland

Lifetime Customer Value

Lifetime customer value (LCV) is a measure of the total value that…