What is Integrity?

What is Integrity?

What is Integrity? Jonathan Poland

Integrity is a concept that refers to the adherence to moral and ethical principles, as well as the consistency between one’s words and actions. It is a fundamental quality that is essential for individuals and organizations to maintain trust and credibility.

In a personal context, integrity involves being honest and truthful, standing up for one’s beliefs and values, and acting in a way that is consistent with one’s principles. It also involves taking responsibility for one’s actions and accepting the consequences of those actions.

In an organizational context, integrity is also important for building and maintaining trust and credibility. Organizations with a strong culture of integrity are more likely to be perceived as trustworthy, reliable, and transparent. This can be beneficial for attracting and retaining customers, employees, and other stakeholders.

Furthermore, integrity is essential for ensuring fair and ethical business practices. Organizations that prioritize integrity are more likely to avoid unethical behavior, such as bribery and corruption, which can damage their reputation and lead to legal and financial consequences.

Overall, integrity is a crucial quality for individuals and organizations to possess. By adhering to moral and ethical principles and being consistent in one’s words and actions, individuals and organizations can maintain trust, credibility, and a positive reputation.

The following are common behaviors associated with integrity.

  • Brave
  • Candid
  • Civil
  • Diligent
  • Dutiful
  • Fair
  • Generous
  • Giving
  • Kind
  • Loyal
  • Reasonable
  • Reliable
  • Respectful
  • Responsible
  • Self-control
  • Sincere
  • Trustworthy
  • Truthful

Examples of Integrity

Admitting to a mistake.
Atoning for a mistake.
Saying what you mean.
Standing up for what is right however difficult it may be. For example, defending someone from a bully.
Working diligently to achieve a goal.
Using your strengths and resources to give to others.
Fulfilling your obligations to family, friends and employers.
Clearly setting expectations when you will not do something. For example, setting an expectation with an employer that you need to work from home when one of your children has a sick day.
Loyalty to family and friends.
Trying to be a productive member of society whereby you contribute to the place where you live.
Being honest, even when it is difficult.
Doing what you should do as opposed to what you want to do. For example, not acting out on negative emotions.
Paying full attention to what you are doing. For example, driving carefully.
Accepting responsibility for your own failures.
Working to atone for things that you have done wrong.
Trying to see the positive side of others to treat them fairly.
Trying to be resilient such that you try to maintain your good behavior in stressful situations. For example, attempting to take the high road when dealing with an unreasonable person.
A process of introspection whereby you regularly examine your own character, thoughts and behavior to try to improve.

Learn More
Brand Status Jonathan Poland

Brand Status

Brand status refers to the social standing that is associated with a particular brand. Customers may use brands as a…

Network Infrastructure Jonathan Poland

Network Infrastructure

Network infrastructure refers to the hardware and software components that are used to build and support a computer network. It…

Pricing 101 Jonathan Poland

Pricing 101

Pricing refers to the process of determining the value that a business will receive in exchange for its products or…

Income Statement Jonathan Poland

Income Statement

An income statement is a financial statement that shows a company’s revenues, expenses, and profits over a specific period of…

Artificial Intelligence Jonathan Poland

Artificial Intelligence

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and act like…

Internal Controls Jonathan Poland

Internal Controls

Internal controls refer to the structures, processes, practices, reports, measurements, and systems that are implemented within an organization to support…

Customer Needs Jonathan Poland

Customer Needs

Customer needs are the factors that make a product or service valuable to a customer. These needs can be functional,…

Change Management Jonathan Poland

Change Management

Change management is the process of planning and implementing changes within an organization. It involves analyzing the current state of…

Pricing Strategies Jonathan Poland

Pricing Strategies

Pricing strategy involves deciding on the right prices for a company’s products or services in order to achieve specific business…

Latest Thinking

Qualified Small Business Stock (QSBS) Jonathan Poland

Qualified Small Business Stock (QSBS)

Qualified Small Business Stock (QSBS) refers to a special classification of stock in the United States that offers significant tax…

Barrick Gold Jonathan Poland

Barrick Gold

Barrick Gold Corporation (NYSE: GOLD) is a significant player in the global economy, particularly within the gold mining industry. Its…

Newmont Corporation Jonathan Poland

Newmont Corporation

Newmont Corporation (NYSE: NEM), being the world’s largest gold mining corporation, with extensive operations in mining and production of not…

Gold is Money Jonathan Poland

Gold is Money

Overview The history of gold as money spans thousands of years and has played a pivotal role in the economic…

What is Leadership? Jonathan Poland

What is Leadership?

In the modern business world, where rapid changes, technological advancements, and global challenges are the norm, effective leadership is more…

Product Durability Jonathan Poland

Product Durability

A durable product, often referred to as a durable good, is a product that does not quickly wear out or,…

Durable Competitive Advantage Jonathan Poland

Durable Competitive Advantage

The most important aspect of durability is market fit. Unique super simple products or services that does change much if…

Praxeology Jonathan Poland


Praxeology is the study of human action, particularly as it pertains to decision-making and the pursuit of goals. The term…

Business Models Jonathan Poland

Business Models

Business models define how a company creates, delivers, and captures value. There are numerous business models, each tailored to specific…