Phased implementation is a method of developing and introducing a business, brand, product, service, process, capability, or system by dividing the work into phases. This approach is used to reduce complexity and minimize implementation risk. It can also shorten the time it takes to bring a product or service to market, and it allows for adjustments to be made based on real-world feedback. By breaking the work into smaller phases, it becomes easier to manage and oversee the implementation process.
Here are some examples:
- Launching a new software application: This could involve implementing different features or functionalities in phases, such as rolling out basic features first and then adding more advanced features later.
- Rolling out a new product line: A company might launch a new product line in stages, starting with a limited number of products and gradually introducing more over time.
- Implementing a new business process: A company might phase in a new process for managing orders, for example, by introducing it in one department or location first and then expanding it to other areas.
- Upgrading a system: A company might phase in an upgrade to their IT infrastructure, such as a new version of an operating system, by rolling it out to a small group of users first and then gradually expanding it to the rest of the organization.
- Introducing a new marketing campaign: A company might roll out a new marketing campaign in stages, such as testing it in a small market before expanding it to a larger area.