Sales Skills

Sales Skills

Sales Skills Jonathan Poland

Sales skills are the abilities, knowledge, and personal characteristics that enable an individual to succeed in a sales role. These skills are essential for sales, sales planning, and sales management, and can help individuals develop effective strategies, communicate effectively with customers, and negotiate successful deals. Sales skills typically involve a combination of communication, social, negotiation, and technology skills, as well as knowledge of sales processes, techniques, and practices. By developing strong sales skills, individuals can improve their performance in a sales role and increase their chances of achieving their goals.

  • Assertiveness
  • Building Rapport
  • Business Writing
  • Candor
  • Client Engagement
  • Closing
  • Coaching
  • Collaboration
  • Complex Sales
  • Conflict Resolution
  • Contracts
  • Critical Thinking
  • Cultural Capital
  • Customer Relationship Management
  • Customer Service
  • Customer Success
  • Dealing With Criticism
  • Demos
  • Direct Language
  • Emotional Intelligence
  • Empathy
  • Formal Communication
  • Hard Selling
  • Influencing
  • Informal Communication
  • Interpersonal Skills
  • Languages
  • Lead Qualification
  • Learning
  • Listening
  • Marketing
  • Media Skills
  • Metrics & Reporting
  • Needs Identification
  • Negotiation
  • Non-verbal Communication
  • Objection Handling
  • Performance Management
  • Personal Presence
  • Plain Language
  • Presales
  • Presentation Skills
  • Problem Solving
  • Product Knowledge
  • Professionalism
  • Promotion
  • Prospecting
  • Public Speaking
  • Relational Capital
  • Relationship Building
  • Relationship Management
  • Research
  • Sales & Operations Planning
  • Sales Compliance
  • Sales Force Automation
  • Sales Management
  • Sales Planning
  • Sales Presentations
  • Sales Process
  • Sales Proposals
  • Selling
  • Social Intelligence
  • Social Media
  • Soft Selling
  • Solution Selling
  • Storytelling
  • Team Development
  • Technology Skills
  • Time Management
  • Training
  • Verbal Communication
  • Visual Communication
  • Win-win Thinking
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Market Potential Jonathan Poland

Market Potential

Market potential is the entire size of the market for a product at a specific time. It represents the upper limits of the market for a product. Market potential is usually measured either by sales value or sales volume.

Preventive Maintenance Jonathan Poland

Preventive Maintenance

Preventive maintenance is a type of maintenance that is designed to prevent failures and extend the lifespan of assets, including…

Intangible Assets Jonathan Poland

Intangible Assets

Intangible assets are non-physical assets that have monetary value and are expected to generate economic benefits for an organization. They…

Contract Risk Jonathan Poland

Contract Risk

Contract risk refers to the potential negative consequences that a business may face as a result of issues or problems…

Sales Goals Jonathan Poland

Sales Goals

Sales goals are targets for the revenue or units sold that a sales team or individual is expected to achieve…

Domain Knowledge Jonathan Poland

Domain Knowledge

Domain knowledge refers to a person’s understanding, ability, and information about a specific subject or area. It is often associated…

User Story Jonathan Poland

User Story

A user story is a concise description of a specific expectation or need that a user has for a product,…

Business Capability Jonathan Poland

Business Capability

A business capability is a broad term that refers to the things that a business is able to do or…

Tribes Jonathan Poland


Tribes are groups of people who self-organize around common interests, values, communities, professions, needs, or aspirations. The concept of tribes…

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Key Performance Indicators Jonathan Poland

Key Performance Indicators

KPIs, or key performance indicators, are metrics that are used to measure the performance of a business or organization. These…

Market Development Jonathan Poland

Market Development

Market development is the process of entering new markets to expand revenue and reduce concentration risk. It involves identifying and…

Risk Probability Jonathan Poland

Risk Probability

Risk probability refers to the likelihood that a particular risk will occur. It is an important element of risk analysis,…

Strategic Communication Jonathan Poland

Strategic Communication

Strategic communication is the deliberate planning, dissemination, and use of information to influence attitudes, beliefs, and behaviors. It is a…

Operating Model Jonathan Poland

Operating Model

An operating model is a framework that outlines how a business operates. It typically covers how a business produces and…

Storytelling Jonathan Poland


Storytelling is the act of using narrative to communicate information in an engaging and memorable way. Businesses can use storytelling…

Small Business Jonathan Poland

Small Business

A small business is a privately owned and operated company with a small number of employees and relatively low volume…

Creative Ability Jonathan Poland

Creative Ability

Creative ability is the talent or aptitude for creating ideas or products that are original, valuable, and impactful. This can…

Anchoring Jonathan Poland


Anchoring is a cognitive bias that occurs when people rely too heavily on an initial piece of information, known as…