Customer Acquisition

All the software in the world won’t help you get a customer on its own. It’ll just sit there looking pretty. To get people to pay you for what you offer, you either reach out and grab their business or attract the to your business – also known as sales and marketing.

Sales

01
Telephone
Cold calling your market to add value. It’s more efficient and personal than almost anything else. Don’t let a robot do it. Don’t outsource it to others. Do it internally. Create value added benefits that you can call about – then do it.

02
Social Media
Social networks are the new sales platforms too. Everyone you want to meet is there, just one like, comment, or direct message (DM) away from starting a conversation. Again, add value first. Don’t just push some bs message, really engage on a one to one basis.

03
Email
Selling via email requires a solid ability to tell a story around an offering, or simply have a novel product/service or price advantage that can be apparent. Building an email list is still the most profitable way to market online.

04
Landing Pages
Similar to email, using a landing page to sell an offering requires the ability to tell a compelling story while still having a novel product/service or apparent price advantage.

05
In Person
The hardest way to open a relationship, but the most effective in closing. Can be used across every industry to create exceptional results.

Marketing

These are the top platforms to market your business online. If you have the budget, it’s good to outsource that portion of your business to experts, insisting on a solid ROI demonstration. Depending on the cost, offline ads on TV and Radio may be great as a branding and name recognition tactic, but if you want people to take action, online is the only way to go. As a rule of thumb, anywhere attention intersects with action is a good place to be pushing your message.

My favorite marketing platforms. 

  • Facebook
  • Instagram
  • Google
  • YouTube
  • LinkedIn
  • Bing
  • Pinterest
  • Twitter
  • In-App Ads

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