Capability Analysis

Capability Analysis

Capability Analysis Jonathan Poland

Capability analysis is the process of evaluating the capabilities of an organization, system, or process in order to identify its strengths and weaknesses. This analysis helps organizations understand their current capabilities and identify areas for improvement in order to meet the needs of their customers, stakeholders, and other relevant parties.

There are several approaches to capability analysis, including SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, gap analysis, and benchmarking. These approaches involve identifying and analyzing various factors that can impact an organization’s capabilities, such as its resources, skills, processes, and technology.

SWOT analysis involves evaluating an organization’s internal strengths and weaknesses, as well as external opportunities and threats. This can help organizations identify areas where they have a competitive advantage or disadvantage, and identify opportunities for improvement or areas of potential risk.

Gap analysis involves comparing an organization’s current capabilities to its desired state or target capabilities. This helps organizations identify the gaps between their current and desired capabilities, and develop a plan to close those gaps.

Benchmarking involves comparing an organization’s capabilities to those of its peers or competitors in order to identify areas of relative strength and weakness. This can help organizations identify best practices and areas for improvement.

Capability analysis can be a valuable tool for organizations seeking to improve their performance and achieve their goals. By understanding their current capabilities and identifying areas for improvement, organizations can develop strategies to enhance their capabilities and achieve success.

Here are some examples of capability analysis:

  1. A company conducts a capability analysis to identify its core competencies and determine how they align with its business strategy. For example, a manufacturing company may identify its capability in producing high-quality products as a key strength.
  2. A team within an organization conducts a capability analysis to identify the skills and expertise of its members and determine how they can be leveraged to support the team’s goals. For example, a marketing team may conduct a capability analysis to identify which team members have expertise in social media marketing and how that expertise can be used to support the team’s marketing efforts.
  3. An individual conducts a capability analysis to identify their own strengths and weaknesses and determine how they can develop their skills to support their career goals. For example, a salesperson may conduct a capability analysis to identify areas where they need to improve their skills, such as negotiating or closing deals, in order to advance in their career.
  4. An organization conducts a capability analysis to identify potential areas for expansion or growth. For example, a software development company may conduct a capability analysis to identify the technologies and platforms it has expertise in and determine if there are opportunities to expand into new markets.
Learn More
Objection Handling Jonathan Poland

Objection Handling

Objection handling is the practice of addressing and overcoming concerns or hesitations that customers may have about making a purchase.…

Disruption Strategy Jonathan Poland

Disruption Strategy

A distribution strategy outlines how a company plans to make its products or services available to customers. This includes not…

Systematic Risk Jonathan Poland

Systematic Risk

Systemic risk is the risk that a problem in one part of the financial system will have broader impacts on…

Business Development Jonathan Poland

Business Development

Business development is a multifaceted discipline that involves identifying and pursuing opportunities to grow a business. It’s a combination of…

Product Identity Jonathan Poland

Product Identity

Product identity refers to the overall personality or character of a product. This can include the product’s features, benefits, and…

Management Decisions Jonathan Poland

Management Decisions

Management decisions are decisions that pertain to the direction and control of a company or organization. These decisions may cover…

SLED Contracts 150 150 Jonathan Poland

SLED Contracts

A SLED contract refers to a contract awarded by State, Local, and Education (SLED) government entities. These contracts involve the…

Business Relationships Jonathan Poland

Business Relationships

Business relationships are the connections, interactions, and communications between a company and its stakeholders. These relationships can have value for…

Lobbying Jonathan Poland


Vertical integration is when a single company owns multiple levels or all of its supply chain.

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Quality Management Jonathan Poland

Quality Management

Quality management is a process that ensures products and services meet certain standards of quality before they are released to…

Revenue Risk Jonathan Poland

Revenue Risk

Revenue risk refers to any event or circumstance that could potentially negatively affect your future revenue. This could include external…

What’s a GSA Contract? 150 150 Jonathan Poland

What’s a GSA Contract?

A GSA (General Services Administration) Contract, also known as a GSA Schedule or a Federal Supply Schedule, is a long-term,…

One Stop Shop Jonathan Poland

One Stop Shop

A one stop shop model is a business model in which a single company or organization offers a wide range…

What are End Goals? Jonathan Poland

What are End Goals?

End-goals, also known as long-term goals or ultimate goals, are the desired outcomes or results that an organization or individual…

Brand Metrics Jonathan Poland

Brand Metrics

Brand metrics are used to assess the effectiveness of branding efforts and marketing strategies in terms of brand identity, positioning,…

Creative Ability Jonathan Poland

Creative Ability

Creative ability is the talent or aptitude for creating ideas or products that are original, valuable, and impactful. This can…

Project Failure Jonathan Poland

Project Failure

A project is considered a failure when it does not meet the expectations of sponsors and other key stakeholders. This…

Legal Risk Jonathan Poland

Legal Risk

Legal risk is the risk of financial loss or other negative consequences that may arise from legal action or non-compliance…