Competitive Intelligence

Competitive Intelligence

Competitive Intelligence Jonathan Poland

Competitive intelligence is the process of collecting and analyzing information about competitors, markets, industries, products, and customers in order to gain a strategic advantage. This information is used to support decision-making and planning, and can help businesses identify potential threats and opportunities in their market. By understanding the strategies and actions of competitors, businesses can make informed decisions about their own products, pricing, and marketing efforts, and stay ahead of the competition.

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Digital Assets Jonathan Poland

Digital Assets

Digital assets are electronic representations of value that can be traded, stored,…

Critical Mass Jonathan Poland

Critical Mass

In economics, critical mass refers to the minimum size a company needs…

Needs Identification Jonathan Poland

Needs Identification

Needs identification is the process of discovering and understanding a customer’s needs,…

Risk Reduction Jonathan Poland

Risk Reduction

Risk reduction involves the use of various methods to minimize or eliminate…

Brand Vision Jonathan Poland

Brand Vision

A brand vision is a statement that paints a picture of the…

Prototyping Jonathan Poland

Prototyping

A prototype is a preliminary version of something that is used to…

Cycle Time Jonathan Poland

Cycle Time

Cycle time is a measure of the time it takes to complete…

Quality Goals Jonathan Poland

Quality Goals

Quality goals are specific targets that are set to improve the quality…

Barter Jonathan Poland

Barter

Barter is a system of exchange in which goods or services are…

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Long Tail Model Jonathan Poland

Long Tail Model

The long tail refers to a business model that allows a large…

Behavioral Targeting Jonathan Poland

Behavioral Targeting

Behavioral targeting is a form of online advertising that uses information about…

Job Titles Jonathan Poland

Job Titles

Job titles are brief labels that are used to describe the duties,…

Customer Analysis Jonathan Poland

Customer Analysis

Customer analysis involves systematically examining and understanding the characteristics, needs, motivations, and…

Willingness to Pay Jonathan Poland

Willingness to Pay

Willingness to pay (WTP) is a measure of how much a customer…

Brand Quality Jonathan Poland

Brand Quality

Brand quality is the perception of the level of excellence that a…

Cost Benefit Analysis Jonathan Poland

Cost Benefit Analysis

Cost-benefit analysis (CBA) is a systematic approach to evaluating the costs and…

What is Moral Hazard? Jonathan Poland

What is Moral Hazard?

Moral hazard is a term used in economics to describe a situation…

Overthinking Jonathan Poland

Overthinking

Overthinking, also known as rumination, is a thought process that involves excessive…