Competitive Intelligence

Competitive Intelligence

Competitive Intelligence Jonathan Poland

Competitive intelligence is the process of collecting and analyzing information about competitors, markets, industries, products, and customers in order to gain a strategic advantage. This information is used to support decision-making and planning, and can help businesses identify potential threats and opportunities in their market. By understanding the strategies and actions of competitors, businesses can make informed decisions about their own products, pricing, and marketing efforts, and stay ahead of the competition.

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What is a Business Model? Jonathan Poland

What is a Business Model?

A business model is a plan or framework that outlines how a business intends to generate revenue and profit. It…

Motivation Jonathan Poland

Motivation

Motivation is the driving force that inspires people to take action and pursue their goals. It is an important factor…

Structural Capital Jonathan Poland

Structural Capital

Structural capital is one of the three primary components of intellectual capital, and consists of the supportive infrastructure, processes, and…

Gap Analysis Jonathan Poland

Gap Analysis

A gap analysis is a method used to determine the distance between an organization’s current state and its desired future…

Change Strategy Jonathan Poland

Change Strategy

Change strategy is the process of planning and implementing change within an organization in a systematic and effective manner. It…

Accept vs Except Jonathan Poland

Accept vs Except

To accept is to consent, to receive or to believe something. Except means “not including.” Accept: to consent, to receive,…

Quality Objectives Jonathan Poland

Quality Objectives

Quality objectives are specific, measurable targets that organizations set in order to improve the quality of their products or services.…

Executive Hiring Jonathan Poland

Executive Hiring

Hire 1 to hire 10. Never hire individual team members, always focus on making a single hiring of a manager…

Creative Destruction Jonathan Poland

Creative Destruction

Creative destruction is a process in which new, innovative ideas and technologies disrupt and replace older, established industries and firms.…

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Product Identity Jonathan Poland

Product Identity

Product identity refers to the overall personality or character of a product. This can include the product’s features, benefits, and…

Needs Analysis Jonathan Poland

Needs Analysis

Needs analysis is the process of identifying the valuable requirements for a product, service, experience, process, machine, facility, or infrastructure…

Relationship Building Jonathan Poland

Relationship Building

Relationship building is the act of establishing and maintaining social connections with others. This is a crucial business skill that…

Marketing Technologies Jonathan Poland

Marketing Technologies

Marketing technology, or “martech,” refers to the tools and software used to support marketing efforts, such as advertising, brand management,…

Brand Awareness Jonathan Poland

Brand Awareness

Brand awareness refers to the extent to which consumers are familiar with and able to recognize a brand. It is…

Eye Contact as a Skill Jonathan Poland

Eye Contact as a Skill

Eye contact is a fundamental component of communication and a crucial social signal in human interactions. This is why it…

What Is Management? Jonathan Poland

What Is Management?

Management is the process of overseeing and coordinating the activities of an organization in order to achieve its goals. This…

Product Extension Jonathan Poland

Product Extension

Product extension is the practice of introducing new products or product lines that are related to a company’s existing products.…

Risk Capacity Jonathan Poland

Risk Capacity

Risk capacity is the maximum level of risk that an organization or individual is able to withstand in order to…