Brand Implementation

Brand Implementation

Brand Implementation Jonathan Poland

Brand implementation involves the use of project management techniques to plan and execute brand strategy. It is the practical application of brand strategy, and involves the rollout of new brands, rebranding efforts, and marketing campaigns in a structured and organized manner. While the development of brand strategy is often seen as the creative or “magical” aspect of marketing, brand implementation is the logical and systematic side that ensures the successful execution of that strategy. Brand implementation may touch on a number of areas including:

Business Alignment
Achieving buy-in amongst business units for the strategy.

Distribution
Engaging distribution partners.

Visual Branding
Visual branding of things like uniforms, locations, information, web sites, media, business cards, vehicles, marketing collaterals, architecture and interiors.

Storytelling
Communicating information such as a mission statement in a compelling way.

Advertising & Promotion
Generating brand awareness.

Product Design
Designing and launching products.

Customer Experience
Implementing the intangible elements of the brand such as customer service.

Locations
The design of locations such as retail locations, restaurants or showrooms including visual merchandising.

Learn More
Variable Pricing Jonathan Poland

Variable Pricing

Variable pricing is a pricing strategy in which prices are set based on real-time data and can vary depending on…

Vertical Integration Jonathan Poland

Vertical Integration

Vertical integration is when a single company owns multiple levels or all of its supply chain.

Knowledge Work Jonathan Poland

Knowledge Work

Knowledge work refers to work that involves the creation, use, or application of knowledge and expertise. It is characterized by…

Dynamic Pricing Jonathan Poland

Dynamic Pricing

Dynamic pricing refers to the practice of changing prices in real time in response to changes in market conditions or…

Artificial Intelligence Jonathan Poland

Artificial Intelligence

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and act like…

Business Experience Jonathan Poland

Business Experience

Business experience refers to any work experience, including paid employment, freelance work, and contributions to family businesses or personal entrepreneurial…

Marketing Costs Jonathan Poland

Marketing Costs

Marketing costs are expenses that are related to promoting and selling products or services to customers. These costs can include…

Big Picture Thinking Jonathan Poland

Big Picture Thinking

“The big picture” refers to the broadest possible perspective that can be taken in a thought process. Big picture thinking…

Cost Performance Index Jonathan Poland

Cost Performance Index

Cost Performance Index (CPI) is a project management metric that measures the efficiency of project cost management. It is calculated…

Latest Thinking

Qualified Small Business Stock (QSBS) Jonathan Poland

Qualified Small Business Stock (QSBS)

Qualified Small Business Stock (QSBS) refers to a special classification of stock in the United States that offers significant tax…

Barrick Gold Jonathan Poland

Barrick Gold

Barrick Gold Corporation (NYSE: GOLD) is a significant player in the global economy, particularly within the gold mining industry. Its…

Newmont Corporation Jonathan Poland

Newmont Corporation

Newmont Corporation (NYSE: NEM), being the world’s largest gold mining corporation, with extensive operations in mining and production of not…

Gold is Money Jonathan Poland

Gold is Money

Overview The history of gold as money spans thousands of years and has played a pivotal role in the economic…

What is Leadership? Jonathan Poland

What is Leadership?

In the modern business world, where rapid changes, technological advancements, and global challenges are the norm, effective leadership is more…

Product Durability Jonathan Poland

Product Durability

A durable product, often referred to as a durable good, is a product that does not quickly wear out or,…

Durable Competitive Advantage Jonathan Poland

Durable Competitive Advantage

The most important aspect of durability is market fit. Unique super simple products or services that does change much if…

Praxeology Jonathan Poland

Praxeology

Praxeology is the study of human action, particularly as it pertains to decision-making and the pursuit of goals. The term…

Business Models Jonathan Poland

Business Models

Business models define how a company creates, delivers, and captures value. There are numerous business models, each tailored to specific…