Brand Implementation

Brand Implementation

Brand Implementation Jonathan Poland

Brand implementation involves the use of project management techniques to plan and execute brand strategy. It is the practical application of brand strategy, and involves the rollout of new brands, rebranding efforts, and marketing campaigns in a structured and organized manner. While the development of brand strategy is often seen as the creative or “magical” aspect of marketing, brand implementation is the logical and systematic side that ensures the successful execution of that strategy. Brand implementation may touch on a number of areas including:

Business Alignment
Achieving buy-in amongst business units for the strategy.

Engaging distribution partners.

Visual Branding
Visual branding of things like uniforms, locations, information, web sites, media, business cards, vehicles, marketing collaterals, architecture and interiors.

Communicating information such as a mission statement in a compelling way.

Advertising & Promotion
Generating brand awareness.

Product Design
Designing and launching products.

Customer Experience
Implementing the intangible elements of the brand such as customer service.

The design of locations such as retail locations, restaurants or showrooms including visual merchandising.

Learn More…

Organizational Structure Jonathan Poland

Organizational Structure

Organizational structure refers to the formal systems that define how an organization…

Mission Statement Jonathan Poland

Mission Statement

A mission statement is a statement of purpose that defines the goals…

Business Process Improvement Jonathan Poland

Business Process Improvement

Business process improvement involves identifying and implementing changes to processes in order…

Relational Capital Jonathan Poland

Relational Capital

Relational capital refers to the value that a company derives from its…

Income Statement Jonathan Poland

Income Statement

An income statement is a financial statement that shows a company’s revenues,…

What is Competitive Parity? Jonathan Poland

What is Competitive Parity?

Competitive parity is a marketing strategy that involves matching or aligning a…

Supplier Risk Jonathan Poland

Supplier Risk

Supplier risk refers to the risk that a supplier will not fulfill…

Aftermarket Jonathan Poland


The aftermarket refers to the market for products and services that are…

Consumer Goods Jonathan Poland

Consumer Goods

Consumer goods are goods that are produced and purchased for personal or…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Product Knowledge Jonathan Poland

Product Knowledge

Product knowledge refers to the ability to effectively communicate information and answer…

Business Strategy Examples Jonathan Poland

Business Strategy Examples

A business strategy refers to a long-term plan that outlines the future…

Scaling 101 Jonathan Poland

Scaling 101

Scaling is the process of increasing the size, scope, or reach of…

Time to Volume Jonathan Poland

Time to Volume

Time to volume is a marketing metric that measures the time it takes for a new product to go from concept to launch and reach a significant level of sales or usage.

Industrial Internet of Things Jonathan Poland

Industrial Internet of Things

Industrial IoT describes the ecosystem of devices, sensors, applications, and associated networking equipment that work together to collect, monitor, and analyze data across industrial operations.

Project Proposal Jonathan Poland

Project Proposal

A project proposal is a document that outlines a proposed project and…

Post Sales Jonathan Poland

Post Sales

After a sale is made, post-sales processes kick in to fulfill the…

Credit Risk Jonathan Poland

Credit Risk

Credit risk refers to the likelihood that a borrower will default on…

Promotion Strategies Jonathan Poland

Promotion Strategies

Promotion strategies are communication techniques that aim to sell a product, service…