Brand Implementation

Brand Implementation

Brand Implementation Jonathan Poland

Brand implementation involves the use of project management techniques to plan and execute brand strategy. It is the practical application of brand strategy, and involves the rollout of new brands, rebranding efforts, and marketing campaigns in a structured and organized manner. While the development of brand strategy is often seen as the creative or “magical” aspect of marketing, brand implementation is the logical and systematic side that ensures the successful execution of that strategy. Brand implementation may touch on a number of areas including:

Business Alignment
Achieving buy-in amongst business units for the strategy.

Distribution
Engaging distribution partners.

Visual Branding
Visual branding of things like uniforms, locations, information, web sites, media, business cards, vehicles, marketing collaterals, architecture and interiors.

Storytelling
Communicating information such as a mission statement in a compelling way.

Advertising & Promotion
Generating brand awareness.

Product Design
Designing and launching products.

Customer Experience
Implementing the intangible elements of the brand such as customer service.

Locations
The design of locations such as retail locations, restaurants or showrooms including visual merchandising.

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Bottleneck Jonathan Poland

Bottleneck

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Keep It Super Simple Jonathan Poland

Keep It Super Simple

Keep it Super Simple or Keep it Simple Stupid. The KISS principle is a design guideline that suggests that unnecessary…

Sticky Information Jonathan Poland

Sticky Information

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Fixed Assets Jonathan Poland

Fixed Assets

Fixed assets are long-term physical resources that are used in a business to produce goods or services. They are also…

Tactical Planning Jonathan Poland

Tactical Planning

Tactical planning is the process of developing specific strategies and actions to achieve the objectives of an organization. It involves…

Business Verbs Jonathan Poland

Business Verbs

Business verbs are action words that are commonly used in business communication to describe goals, plans, and achievements. These verbs…

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