Critical Mass

Critical Mass

Critical Mass Jonathan Poland

In economics, critical mass refers to the minimum size a company needs to be in order to effectively compete in a particular market. The size required for critical mass can vary greatly depending on the industry and the company’s approach to the market. For instance, industries like the automotive industry often require a company to be quite large in order to be competitive, while smaller companies may be able to succeed in industries such as restaurants.

Critical mass can also apply to individual products. For example, a new and innovative product may need to attract a certain number of initial customers in order to generate buzz and become successful. In this case, the product’s critical mass would be the number of customers it needs to reach in order to achieve widespread adoption. Overall, achieving critical mass is an important consideration for businesses as they strive to succeed in a competitive market.

Here are a few examples of critical mass in different industries and contexts:

  1. Manufacturing: A manufacturing company may need to achieve a certain level of production volume in order to reach economies of scale and become competitive in the market.
  2. Service businesses: A service business, such as a consulting firm, may need to reach a certain number of clients in order to cover its overhead costs and be profitable.
  3. Online marketplaces: An online marketplace, such as a platform for buying and selling goods or services, may need to reach a critical mass of users in order to attract sellers and buyers and create a viable market.
  4. Innovative products: An innovative new product may need to attract a certain number of initial customers in order to generate buzz and become successful.
  5. Social networks: A social networking platform may need to reach a critical mass of users in order to become attractive to new users and maintain its user base.
Learn More
What is a Lifestyle Brand? Jonathan Poland

What is a Lifestyle Brand?

A lifestyle brand is a type of brand that is designed to appeal to a particular way of life or…

Risk Response Jonathan Poland

Risk Response

Risk response is the process of addressing identified risks in order to control or mitigate their impact. It is an…

Media Infrastructure Jonathan Poland

Media Infrastructure

Media infrastructure refers to the technologies, services, facilities, and outlets that are essential for the communication of information, opinions, and…

Design-Driven Development Jonathan Poland

Design-Driven Development

Design-driven development is a product development approach that places a strong emphasis on design, with a focus on form, function,…

Boss Archetypes Jonathan Poland

Boss Archetypes

A boss is a person who manages and oversees the work of an organization, department, or team. The term “boss”…

Marketing Media Jonathan Poland

Marketing Media

Marketing media refers to the channels or platforms that businesses use to deliver their marketing messages to their target audiences.…

Innovation Principles Jonathan Poland

Innovation Principles

Innovation principles are guidelines that an organization adopts as a basis for innovation activities. They are typically considered foundational policy…

What is Promotion? Jonathan Poland

What is Promotion?

Promotion refers to any marketing strategy that is aimed at increasing recognition, awareness, and interest in a brand, product, or…

What is Complex Sales? Jonathan Poland

What is Complex Sales?

A complex sale is a type of sales process that involves multiple stakeholders, a high level of customization, and a…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Business Functions Jonathan Poland

Business Functions

Business functions are the activities that are essential to the operation and success of a business. These functions are typically…

Creative Ability Jonathan Poland

Creative Ability

Creative ability is the talent or aptitude for creating ideas or products that are original, valuable, and impactful. This can…

Customer Service Principles Jonathan Poland

Customer Service Principles

Customer service principles are guidelines that an organization follows to shape its service strategy, policies, procedures, measurement, and culture. These…

Risk Probability Jonathan Poland

Risk Probability

Risk probability refers to the likelihood that a particular risk will occur. It is an important element of risk analysis,…

Marketing Campaign Jonathan Poland

Marketing Campaign

A marketing campaign is a coordinated series of marketing efforts that promote a product, service, or brand. The goal of…

Recursive Self-improvement Jonathan Poland

Recursive Self-improvement

Recursive self-improvement refers to software that is able to write its own code and improve itself in a repeated cycle…

Ambition Jonathan Poland


Ambition is the drive and determination to achieve a particular goal. This can apply to any type of goal, including…

Advantages vs Disadvantages of Technology Jonathan Poland

Advantages vs Disadvantages of Technology

Technology has brought many advantages to modern society, and has greatly improved the way we live and work. Some of…

Product Launch Jonathan Poland

Product Launch

Product launch refers to the introduction of a new or updated product to a specific market. This is an important…