Business Strategy Examples

Business Strategy Examples

Business Strategy Examples Jonathan Poland

A business strategy refers to a long-term plan that outlines the future direction of a company and how it will use its resources to achieve its goals. Factors that influence the development of business strategies include competition, technological changes, and market trends. There are various types of business strategies that can be implemented, such as product, pricing, promotion, distribution, technology, and management strategies. These strategies help a business to differentiate itself from its competitors and achieve a competitive advantage in the market. The following are common types of business strategy.

Strategy Basics
Basic strategy considerations.

  • Business Goals
  • Business Objectives
  • Cost Strategy
  • Critical Success Factors
  • Point Of No Return
  • Strategic Communication
  • Strategic Drivers
  • Strategic Planning
  • Strategic Vision
  • Strategy Monitoring
  • Strategy Risk
  • Tactics
  • Types Of Strategy

Competitive Advantage
Establishing valuable positions that your competitors can’t match.

  • Bargaining Power
  • Business Scale
  • Cost Advantage
  • Digital Maturity
  • Distinctive Capability
  • Economies Of Scale
  • Information Asymmetry
  • Know-how
  • Price Leadership
  • Relative Advantage
  • Strategic Advantage

Strategic Thinking
The ability to achieve goals in an environment of constraints and competition.

  • Capability Analysis
  • Concrete Goals
  • Organizational Resilience
  • Organizing Principle
  • Productive Assumptions
  • Strategic Dominance
  • SWOT Analysis
  • Systems Thinking
  • Thought Experiment

Generic Strategies
Basic strategies that aren’t specific to a domain.

  • Business Of Impermanence
  • Camping Strategy
  • Cut And Run
  • Do Nothing Strategy
  • Economic Moat
  • Embrace, Extend And Extinguish
  • Win-Win

Business Models
Strategies for capturing value that serve as the basis for a business.

  • Added Value
  • Arbitrage
  • Bespoke
  • Bricks And Clicks
  • Club Goods
  • Collective Business System
  • Complementary Goods
  • Consumer Collective
  • Cutting Out The Middleman
  • Designer Label
  • Long Tail
  • Market Maker
  • Product-as-a-Service
  • Razor And Blades
  • Two Sided Market

Market Research
Analysis of target markets and customers.

  • Business Environment
  • Competitive Intelligence
  • Customer Analysis
  • Marketing Experimentation
  • Target Market
  • Test Marketing
  • Voice Of The Customer

Marketing Strategy
Strategies for product, pricing, promotion, advertising and distribution.

  • Advertising Strategy
  • Algorithmic Pricing
  • Branding
  • Business Development
  • Channel Strategy
  • Communication Strategy
  • Customer Service
  • Distribution Strategy
  • Market Development
  • Marketing Economics
  • Mass Customization
  • Positioning
  • Price Discrimination
  • Pricing Strategy
  • Product Strategy
  • Promotion Strategy
  • Sales Strategy

Technology Strategy
Strategies related to technology products or internal information technology functions.

  • Decision Automation
  • Decision Support
  • Digital Transformation
  • Gamification
  • Information Visualization
  • Integration
  • Knowledge Management
  • Modernization
  • Process Automation
  • Process Improvement
  • Process Integration
  • Process Orchestration
  • Self Service
  • Service Management
  • Statistical Analysis

Management Strategy
Strategies related to directing and controlling organizations.

  • Action Items
  • Benchmarking
  • Best Practice
  • Business Transformation
  • Capability Management
  • Change Management
  • Delegation
  • Facilitation
  • Goal Setting
  • Job Rotation
  • Management By Exception
  • Preventive Action
  • Principles
  • Process Reengineering
  • Risk Management
  • Target Operating Model
  • Turnaround Strategy

Cost Reduction
Eliminating waste and improving productivity.

  • Automation
  • Complexity Cost
  • Operational Efficiency
  • Productivity
  • Retrenchment
  • Technical Efficiency

Innovation Strategy
Strategies for inventing significant new value.

  • Creativity Of Constraints
  • Design Thinking
  • Fail Often
  • Fail Well
  • Innovation Culture
  • Prototypes
  • Ship Often

Intellectual Property
Developing creative works, inventions and brand symbols.

  • Defensive Publication
  • Inventive Step
  • Trade Dress
  • Trade Secrets

Organizational Structure
The design of organizations.

  • Core Business
  • Core Competency
  • Line Of Business
  • Mergers
  • Restructuring
  • Strategic Partnership
  • Structure Follows Strategy
  • Vertical Integration

Strategy Failure
Common patterns of strategy failure.

  • Creeping Failure
  • Failure Of Imagination
  • Measurement Balance
  • Plateau Effect
  • Pyrrhic Victory
  • Resistance To Change
  • Technology As Magic
  • Unknown Risks

Learn More…

Sticky Prices Jonathan Poland

Sticky Prices

Sticky prices are a common phenomenon in many markets, and they can…

Brand Concept Jonathan Poland

Brand Concept

A brand concept is the overarching idea or meaning that lies at…

Network Infrastructure Jonathan Poland

Network Infrastructure

Network infrastructure refers to the hardware and software components that are used…

Systematic Risk Jonathan Poland

Systematic Risk

Systemic risk is the risk that a problem in one part of…

Sales Activities Jonathan Poland

Sales Activities

A sales activity is any action or task that a salesperson undertakes…

Customer Needs Anlaysis Jonathan Poland

Customer Needs Anlaysis

Customer needs analysis is the process of identifying and understanding the needs…

Efficiency Jonathan Poland

Efficiency

Efficiency is a measure of how well resources are used to produce…

Product Extension Jonathan Poland

Product Extension

Product extension is the practice of introducing new products or product lines…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Competition Jonathan Poland

Competition

Competition is a term that refers to the act of engaging in…

Bottleneck Jonathan Poland

Bottleneck

A bottleneck refers to a point of constriction or reduction in capacity…

Social Capital Jonathan Poland

Social Capital

Social capital refers to the networks, norms, and trust within a society…

What is Complex Sales? Jonathan Poland

What is Complex Sales?

A complex sale is a type of sales process that involves multiple…

Narrative 101 Jonathan Poland

Narrative 101

Sales and marketing are the lifeblood of business and should be integrated into one function to drive business and brand narrative.

What is Dumping? Jonathan Poland

What is Dumping?

Dumping refers to the act of selling a product or service in…

Product Transparency Jonathan Poland

Product Transparency

Product transparency refers to the practice of providing extensive information about products…

Customer is Always Right Jonathan Poland

Customer is Always Right

The principle that “the customer is always right” is a widely used…

Abstraction Jonathan Poland

Abstraction

Abstraction is a problem-solving technique that involves looking at a problem in…