Business Strategy Examples

Business Strategy Examples

Business Strategy Examples Jonathan Poland

A business strategy refers to a long-term plan that outlines the future direction of a company and how it will use its resources to achieve its goals. Factors that influence the development of business strategies include competition, technological changes, and market trends. There are various types of business strategies that can be implemented, such as product, pricing, promotion, distribution, technology, and management strategies. These strategies help a business to differentiate itself from its competitors and achieve a competitive advantage in the market. The following are common types of business strategy.

Strategy Basics
Basic strategy considerations.

  • Business Goals
  • Business Objectives
  • Cost Strategy
  • Critical Success Factors
  • Point Of No Return
  • Strategic Communication
  • Strategic Drivers
  • Strategic Planning
  • Strategic Vision
  • Strategy Monitoring
  • Strategy Risk
  • Tactics
  • Types Of Strategy

Competitive Advantage
Establishing valuable positions that your competitors can’t match.

  • Bargaining Power
  • Business Scale
  • Cost Advantage
  • Digital Maturity
  • Distinctive Capability
  • Economies Of Scale
  • Information Asymmetry
  • Know-how
  • Price Leadership
  • Relative Advantage
  • Strategic Advantage

Strategic Thinking
The ability to achieve goals in an environment of constraints and competition.

  • Capability Analysis
  • Concrete Goals
  • Organizational Resilience
  • Organizing Principle
  • Productive Assumptions
  • Strategic Dominance
  • SWOT Analysis
  • Systems Thinking
  • Thought Experiment

Generic Strategies
Basic strategies that aren’t specific to a domain.

  • Business Of Impermanence
  • Camping Strategy
  • Cut And Run
  • Do Nothing Strategy
  • Economic Moat
  • Embrace, Extend And Extinguish
  • Win-Win

Business Models
Strategies for capturing value that serve as the basis for a business.

  • Added Value
  • Arbitrage
  • Bespoke
  • Bricks And Clicks
  • Club Goods
  • Collective Business System
  • Complementary Goods
  • Consumer Collective
  • Cutting Out The Middleman
  • Designer Label
  • Long Tail
  • Market Maker
  • Product-as-a-Service
  • Razor And Blades
  • Two Sided Market

Market Research
Analysis of target markets and customers.

  • Business Environment
  • Competitive Intelligence
  • Customer Analysis
  • Marketing Experimentation
  • Target Market
  • Test Marketing
  • Voice Of The Customer

Marketing Strategy
Strategies for product, pricing, promotion, advertising and distribution.

  • Advertising Strategy
  • Algorithmic Pricing
  • Branding
  • Business Development
  • Channel Strategy
  • Communication Strategy
  • Customer Service
  • Distribution Strategy
  • Market Development
  • Marketing Economics
  • Mass Customization
  • Positioning
  • Price Discrimination
  • Pricing Strategy
  • Product Strategy
  • Promotion Strategy
  • Sales Strategy

Technology Strategy
Strategies related to technology products or internal information technology functions.

  • Decision Automation
  • Decision Support
  • Digital Transformation
  • Gamification
  • Information Visualization
  • Integration
  • Knowledge Management
  • Modernization
  • Process Automation
  • Process Improvement
  • Process Integration
  • Process Orchestration
  • Self Service
  • Service Management
  • Statistical Analysis

Management Strategy
Strategies related to directing and controlling organizations.

  • Action Items
  • Benchmarking
  • Best Practice
  • Business Transformation
  • Capability Management
  • Change Management
  • Delegation
  • Facilitation
  • Goal Setting
  • Job Rotation
  • Management By Exception
  • Preventive Action
  • Principles
  • Process Reengineering
  • Risk Management
  • Target Operating Model
  • Turnaround Strategy

Cost Reduction
Eliminating waste and improving productivity.

  • Automation
  • Complexity Cost
  • Operational Efficiency
  • Productivity
  • Retrenchment
  • Technical Efficiency

Innovation Strategy
Strategies for inventing significant new value.

  • Creativity Of Constraints
  • Design Thinking
  • Fail Often
  • Fail Well
  • Innovation Culture
  • Prototypes
  • Ship Often

Intellectual Property
Developing creative works, inventions and brand symbols.

  • Defensive Publication
  • Inventive Step
  • Trade Dress
  • Trade Secrets

Organizational Structure
The design of organizations.

  • Core Business
  • Core Competency
  • Line Of Business
  • Mergers
  • Restructuring
  • Strategic Partnership
  • Structure Follows Strategy
  • Vertical Integration

Strategy Failure
Common patterns of strategy failure.

  • Creeping Failure
  • Failure Of Imagination
  • Measurement Balance
  • Plateau Effect
  • Pyrrhic Victory
  • Resistance To Change
  • Technology As Magic
  • Unknown Risks
Learn More
Product Markets Jonathan Poland

Product Markets

A product market is a venue where buyers and sellers can exchange goods or services. Product markets can be large…

Risk Exposure Jonathan Poland

Risk Exposure

Risk exposure refers to the potential costs that an organization could incur as a result of a particular risk or…

Overhead Costs Jonathan Poland

Overhead Costs

Overhead costs, also known as “indirect costs” or “indirect expenses,” are the costs that a company incurs in order to…

Employee Engagement Jonathan Poland

Employee Engagement

Employee engagement is a measure of how motivated, committed, and involved an employee is in their work. Research has shown…

Corporate Identity Jonathan Poland

Corporate Identity

Corporate identity is the visual representation of a company’s brand and values. It includes elements such as a company’s logo,…

Business Assets Jonathan Poland

Business Assets

In business, assets are useful property that are owned by the company. These assets can be divided into three categories:…

Quality Metrics Jonathan Poland

Quality Metrics

Quality metrics are measurements that are used to evaluate the value and performance of products, services, and processes. These metrics…

Attention Economics Jonathan Poland

Attention Economics

Attention economics is a field of study that focuses on the value of human attention as a limited and highly…

Scaling 101 Jonathan Poland

Scaling 101

Scaling is the process of increasing the size, scope, or reach of a business, product, or service. This can involve…

Content Database

What is FMCG? Jonathan Poland

What is FMCG?

Fast moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. These products are…

Influence Jonathan Poland


Influence is the ability to have an impact on the thoughts, behaviors, and values of an individual. It can involve…

Do-It-Yourself Lobbying 150 150 Jonathan Poland

Do-It-Yourself Lobbying

Yes, it is possible to lobby the government without hiring a professional lobbyist. Lobbying, in its essence, involves advocating for…

Curiosity Drive Jonathan Poland

Curiosity Drive

Curiosity drive, or the desire to obtain new information, is a fundamental human motivation that drives learning and exploration. In…

Boise Cascade Jonathan Poland

Boise Cascade

Boise Cascade Company (BCC), founded in 1957 and headquartered in Boise, Idaho, is a leading manufacturer and distributor of wood…

Good Failure Jonathan Poland

Good Failure

Good failure, also known as productive failure, refers to the idea that failure can be a valuable learning experience and…

Comparative Risk Jonathan Poland

Comparative Risk

Comparative risk is a method of evaluating and comparing the potential impacts and likelihood of different risks. It is used…

Asset Based Lending Jonathan Poland

Asset Based Lending

Asset-based lending (ABL) is a type of business financing in which a loan or line of credit is secured by…

Innovation Risk Jonathan Poland

Innovation Risk

Innovation is a proactive approach to business and design that aims to make significant improvements, rather than simply making incremental…