Lead Qualification

Lead Qualification

Lead Qualification Jonathan Poland

Lead qualification is the process of identifying the most promising sales leads and focusing sales efforts on those leads that are most likely to result in a successful sale. This helps businesses to optimize their sales resources and improve their chances of making a sale by focusing on the leads that have the highest potential for conversion. By qualifying leads, businesses can improve their sales processes and increase their overall sales success.

Finances
A review of the financial state of the lead. For example, a company that is heavily in debt and known to delay payments to suppliers may be disqualified.

Budget
The likelihood that the customer has a budget for a deal.

Authority
The position of the lead in their organization and their ability to make a purchase using authority or influence.

Needs
Does the lead need something that you can offer?

Timeframe
How urgent is the customer’s need? Are they likely to make a purchase in a timely manner?

Learn More…

Innovation Principles Jonathan Poland

Innovation Principles

Innovation principles are guidelines that an organization adopts as a basis for…

Team Leadership Jonathan Poland

Team Leadership

Team leadership involves guiding and representing a team, using influence rather than…

Innovation Objectives Jonathan Poland

Innovation Objectives

Innovation objectives are aims to significantly improve something through the use of…

Intellectual Capital Jonathan Poland

Intellectual Capital

Intellectual capital is the intangible value of an organization that is derived…

Product Features Jonathan Poland

Product Features

A product feature is a characteristic or aspect of a product that…

Business Risk Jonathan Poland

Business Risk

A business risk is a potential event or situation that could negatively…

Cycle Time Jonathan Poland

Cycle Time

Cycle time is a measure of the time it takes to complete…

Job Orientation Jonathan Poland

Job Orientation

Job orientation, also known as onboarding, is the process of introducing new…

Business Experience Jonathan Poland

Business Experience

Business experience refers to any work experience, including paid employment, freelance work,…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Change Management Jonathan Poland

Change Management

Change management is the process of planning and implementing changes within an…

Mass Marketing Jonathan Poland

Mass Marketing

Mass marketing, also known as mass media marketing, refers to a marketing…

Loss Leader Jonathan Poland

Loss Leader

A loss leader is a product or service that is sold at…

Creative Destruction Jonathan Poland

Creative Destruction

Creative destruction is a process in which new, innovative ideas and technologies…

Creative Services Jonathan Poland

Creative Services

Creative services refer to a range of services that involve the use…

Bliss Point Jonathan Poland

Bliss Point

The concept of a “bliss point” refers to the amount of consumption…

Data Breach Jonathan Poland

Data Breach

A data breach is a security incident in which sensitive, protected, or…

Team Leadership Jonathan Poland

Team Leadership

Team leadership involves guiding and representing a team, using influence rather than…

Growth Strategy Jonathan Poland

Growth Strategy

A growth strategy is a plan to increase or improve some KPI, like revenue, profit, subscribers, etc.