Quality Assurance

Quality Assurance

Quality Assurance Jonathan Poland

Quality assurance (QA) is the process of verifying that a product or service meets specific quality standards. This is often done through a combination of testing and inspection, and is typically performed by a dedicated QA team or by an individual with expertise in quality assurance. This may encompass areas such as organizational structure, processes, systems, design, reliability engineering and human factors. The goal of QA is to identify and address any issues or defects in a product or service before it is released to customers. This can help ensure that the product or service meets the expectations of its users and is free of defects or errors that could negatively impact its performance.

QA processes are typically implemented at various stages of the product development lifecycle, including during the design and development phase, during testing, and prior to launch. This can help ensure that any issues or defects are identified and addressed early in the development process, before the product or service is released to customers. QA processes typically involve a combination of manual testing and inspection, as well as automated testing using specialized software tools. Manual testing involves a QA team or individual manually testing the product or service to identify any issues or defects. Automated testing, on the other hand, involves using specialized software tools to test the product or service automatically, allowing for more efficient and comprehensive testing.

Overall, quality assurance is a critical part of the product development process. By verifying that a product or service meets specific quality standards, QA helps ensure that the product or service is able to meet the expectations of its users and is free of defects or errors that could impact its performance.

The following are common techniques and considerations.

  • Benchmarking
  • Business Capabilities
  • Business Process Reengineering
  • Compliance
  • Configuration Management
  • Conformance Quality
  • Continuous Improvement
  • Fail-safe
  • Fit For Purpose
  • Gap Analysis
  • Graceful Degradation
  • Human Error
  • Incident Management
  • Ishikawa Diagrams
  • Kaizen
  • Latent Human Error
  • Operations Analysis
  • Pokayoke
  • Problem Analysis
  • Problem Management
  • Process Improvement
  • Quality
  • Quality Control
  • Quality Goals
  • Quality Objectives
  • Quality Policy
  • Reliability Engineering
  • Requirements
  • Safety By Design
  • Service Management
  • Specifications
Learn More
Customer Advocacy Jonathan Poland

Customer Advocacy

Customer advocacy is a customer service strategy that involves employees representing and fighting for the interests of customers, rather than…

Dispute Risk Jonathan Poland

Dispute Risk

Dispute risk refers to the potential for a disagreement or conflict to arise in a business context, resulting in negative…

Business Constraints Jonathan Poland

Business Constraints

Business constraints are limitations or factors that can impact an organization’s ability to achieve its goals and objectives. These constraints…

BATNA Jonathan Poland


BATNA, or best alternative to a negotiated agreement, is the course of action that a party in a negotiation would…

Managing Expectations Jonathan Poland

Managing Expectations

Managing expectations is the practice of communicating information to prevent gaps between stakeholder perceptions and business realities. It is common…

Examples of Customer Needs Jonathan Poland

Examples of Customer Needs

Customer needs refer to the specific requirements, desires, or expectations that a customer has for a product or service. These…

What is FMCG? Jonathan Poland

What is FMCG?

Fast moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. These products are…

Brand Quality Jonathan Poland

Brand Quality

Brand quality is the perception of the level of excellence that a brand achieves in the eyes of its customers.…

Business Management Jonathan Poland

Business Management

Business management is the process of overseeing and running a business or organization. This involves a wide range of activities,…

Content Database

Innovation Process Jonathan Poland

Innovation Process

Innovation refers to the process of making significant improvements by taking bold steps forward, rather than making incremental progress. This…

Customary Pricing Jonathan Poland

Customary Pricing

Customary pricing refers to the pricing practices that are considered typical or normal in a particular industry or market. This…

Market Research 150 150 Jonathan Poland

Market Research

Market research is a fundamental step for business development as it helps businesses understand their market, customers, and competitors better.…

Bankability Jonathan Poland


Bankability is a term used to describe the ability of a project or venture to secure financing from a lender…

Specifications Jonathan Poland


A specification is a detailed description of the requirements or procedures that are necessary to implement or carry out a…

Strategic Advantage Jonathan Poland

Strategic Advantage

A strategic advantage refers to a position that gives a company an edge over its competitors and makes it likely…

Organic Growth Jonathan Poland

Organic Growth

Organic growth refers to an increase in revenue that is generated through a company’s own efforts, such as marketing, innovation,…

Stability Jonathan Poland


Stability is the ability of a system, organization, or individual to maintain its current state or condition despite external pressures…

Channel Strategy Jonathan Poland

Channel Strategy

A channel strategy refers to the plan an organization uses to reach and interact with its customers. A channel is…